Logo & Brand Development for Forward Thinking Equestrians /
EQuerry / Co design brands that accurately reflect where you stand today, but also captures where you aim to be tomorrow. Our services help you tell your story whilst setting you apart from the competition.
We will take your equestrian brand from basic to bespoke with both you and your audience at the forefront of our minds!
From logos to digital and print assets, we create and design everything that encapsulates your brand or which helps increase its visibility over multiple channels.
We also create clear and detailed brand guidelines which act as an explanation of all visual aspects, as well as notes about the company's voice, tone, and messaging.
Branding is important not only because it allows your customers and clients to know what to expect from your company, but it is what makes a memorable impression. Your branding is your chance to distinguish yourself from the competitors and clarify what it is that you offer, that makes you the better choice.
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Brand development is the process of strengthening and creating your brand to distinguish your business and maintain consistent quality. This is done by analysing your market, defining a goal, and building brand identity. Although it is an ongoing process of improvement, we can help lay your foundations and get you off to the best start.
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Brand guidelines are a bit like a set of rules for your brand image. They aid brand recognition, identity, and professionalism, and can be distributed to employees and suppliers to make sure your brand is always being perceived in the right way.
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When rebranding is done for the wrong reasons, it can defeat the entire purpose of rebranding and even have a negative impact on your business. If you’re unsure, please read this guide or get in touch with us for advice.
Our 3-Step Process
01. PLANNING & DISCOVERY
We start by getting to know your brand through a phone call and our brand purpose and persona design questionnaires. Once this information is gathered, we will create your mood board to make sure we move in the right direction during the design process.
02. DESIGN & REVIEW
We then start developing the colour pallet and typography for your brand, ensuring these are suitable for both print and digital purposes. We also create your bespoke logo suite, including different layout and colour variations of the logos.
03. LAUNCH
As your new brand is ready, we will take all we have and put together your bespoke brand guidelines which will provide an overview of how your brand should be portrayed in all communications.
We also provide you with three social media posts so you can share your brand with your audience!
The Science Behind Your Brand’s Colours
Colour is a powerful communication tool and colour psychology can be used to trigger particular feelings and behaviours in your customers.
Your brand needs to be memorable, communicate your values, and convey the feelings that you want to achieve with your product/service.
