EQuerry / Co and the US Equestrian Federation Continue Their Strategic Partnership
EQuerry / Co, a specialist equestrian media and marketing agency headquartered in the UK, proudly announces the continuation of its strategic alliance with the US Equestrian Federation (USEF). This collaboration underscores their shared commitment to promoting inclusivity and broadening access to equestrian activities throughout the upcoming year.
In alignment with the evolving landscape of equestrianism, EQuerry / Co is excited to continue the support of the USEF's Opportunity Fund. Launched as part of the USEF Community Outreach Program in January 2021, the Opportunity Fund actively supports organizations throughout the United States that advocate for the positive impact of horses within local communities.
Christine Bjerkan, Founder and Managing Director of EQuerry / Co, emphasizes the agency's unwavering dedication to bridging accessibility gaps within the equestrian industry. Bjerkan states, "Inspiring participation from our established audience is one thing, but encouraging inclusion from historically marginalized communities is the true challenge. Our industry must focus on fostering a connected, supportive community from the grassroots level up."
EQuerry / Co envisions a future where individuals from diverse backgrounds see themselves reflected and supported in the content produced for both the agency and its clients. Bjerkan underscores the agency's mission: "By creating a supportive environment, we contribute to the growth of the entire ecosystem. This is precisely what we aim to achieve in collaboration with the USEF."
As an active member of the equestrian community in the United States and globally, EQuerry / Co is fully aligned with the mission of the Opportunity Fund. In a bold move, the agency has committed to remitting a royalty fee to the USEF's Opportunity Fund for every completed website project throughout 2023. Furthermore, EQuerry / Co has pledged to offer its services at a discounted rate to recognized USEF Community Outreach Organizations, reinforcing their dedication to supporting and amplifying the vital work of these organizations within the industry.
The partnership between EQuerry / Co and the USEF signifies a significant stride toward creating a more inclusive and thriving equestrian community. By merging their expertise in marketing and website design with the mission of the Opportunity Fund, the collaboration aims to make a lasting impact on the equestrian landscape in 2024 and beyond.
For media inquiries, please contact:
Nicole MacFarlane, nicole@equerryco.com
About EQuerry / Co:
EQuerry / Co is a niche equestrian media and marketing agency founded in the UK. With an in-depth understanding of the equestrian industry, the agency is committed to developing inventive solutions for brands, organisations and companies to foster inclusivity and enhance accessibility to equestrian sports.
About the US Equestrian Federation Opportunity Fund:
Established in 2021, the Opportunity Fund is a grant-making resource under the US Equestrian Federation's Community Outreach Program. It supports recognized USEF Community Outreach Organizations, working towards equity, horse and human welfare, and expanding access to horses and equine-based learning opportunities in underserved communities.
