EQuerry / Co and the US Equestrian Federation Announce 2022 Partnership
Lexington, Ky., February 1st, 2022 - EQuerry / Co, a specialist equestrian marketing and website design agency based in the UK, is pleased to announce their partnership with the US Equestrian Federation, supporting their Opportunity Fund.
US Equestrian’s Opportunity Fund was established in January of 2021 as part of the USEF Community Outreach Program dedicated to supporting organizations across the country that support the positive impact horses can have within their local communities. The USEF Opportunity Fund is a grant-making resource that supports recognized USEF Community Outreach Organizations, grassroots organizations that have met standards in equity, horse and human welfare, and mission of increasing access to horses, horse sports, and equine-based learning opportunities among under-served and under-represented communities.
“For our sport and industry to continue to grow, I believe we need to close the accessibility gap,” founder & MD Christine Bjerkan explains. “Inspiring uptake to our sport from the top down is easy, as we’re already communicating with our target market; fellow or aspiring equestrians. Encouraging participation from those who for a long time have felt excluded, however, is difficult.”
“The focus of stakeholders within our industry should be to help develop devoted riders and nurture a connected, supportive community from the ground up.”
“Here at EQuerry / Co, our vision is for people to see themselves reflected and supported in the content we produce for both ourselves and our clients. That might seem like an obvious effort in terms of marketing, but for us, it comes down to this: If you can provide a supportive environment you can help grow the entire ecosystem, and that’s what we’re doing in partnership with the USEF.”
EQuerry / Co as a member of the equestrian industry in the United States and abroad believes strongly in the mission of the Opportunity Fund, and has committed to pay a royalty fee to US Equestrian’s Opportunity Fund for each completed website project in 2022. EQuerry / Co has also committed to offering its services at a discounted rate to recognized USEF Community Outreach Organizations to further support and amplify the organizations’ important work in the industry.
Read the USEF press release here.
Media Contact:
Amanda Zeddy,
amanda@equerryco.com
For questions about the USEF Opportunity Fund please contact Ashley Swift, Affiliate & Communications Manager, at aswift@usef.org
Donate to the USEF Opportunity Fund at: usef.org/OpportunityFund
