The European horse industry is a thriving €100 billion sector at the crossroads of tradition and innovation. From elite breeding and world-class racing to grassroots riding schools and digital transformation, this article explores key market segments, economic impact, public engagement efforts, and future growth opportunities.

Here’s a breakdown of TikTok’s current trends and updates you need to know. TikTok recently introduced an Explore page that bears a striking resemblance to Pinterest. This new feature prioritises picture posts and carousels, meaning that creators have a fresh opportunity to gain visibility by leveraging still images. If you want to maximise your chances of landing on the Explore page, you may want to consider incorporating high-quality picture posts and carousels into your content strategy.

The future of dressage isn’t just about refining technique - it’s about transforming the rider’s mindset. Mental coaching, resilience, and ethical training are key to fostering harmony between horse and rider while ensuring the sport’s long-term success. In our February LinkedIn Newsletter, we explore how sports psychology, biomechanics, and evolving competition standards can redefine dressage. Featuring insights from Linnea Aarflot of Mind Body Dressage, we discuss how mental strength can improve performance, reduce tension, and create a more sustainable and commercially viable future for the sport.

Discover key takeaways from SPOGA Horse 2025, including insights on sustainability, global collaboration, and our thoughts around wether or not traditional B2B models are a thing of the past.

Storytelling lies at the core of successful equestrian marketing, offering a powerful way to showcase the beauty of horse-and-rider partnerships. From behind-the-scenes content to platform-specific strategies, EQuerry / Co highlights how authenticity, visual storytelling, and ethical representation will captivate audiences and build trust.

In the equestrian world, an impactful online presence is no longer optional - it's essential. But when it comes to managing social media and other marketing activities, is it better to build an in-house team or partner with a specialist equestrian marketing agency like EQuerry Co?

Discover how Instagram's new vertical grid layout can revolutionise equestrian marketing strategies. Learn to optimise visual content, plan cohesive layouts, and showcase the elegance of the equestrian world through engaging, full-screen posts that captivate your audience.

7 Ways Working with a Specialist Equestrian Social Media Agency Will Benefit Your Business

Transform your equestrian brand's Instagram strategy, turning Instagram followers into loyal customers, with actionable tips on influencer marketing, user-generated content, and data-driven optimisation to drive engagement, build trust, and boost sales.

The reach of your Instagram posts depends on several factors, including how well they align with Instagram’s guidelines and user preferences. Instagram’s algorithms are designed to promote high-quality, original, and engaging content while limiting posts that fail to meet these standards. If your posts are underperforming, it could be due to one or more of the following reasons.

As we reflect on what 2024 had in store for us at EQuerry / Co, it is clear that equestrian marketing in 2024 further embraced digital transformation. Authentic storytelling and sustainability took centre stage, redefining how brands connect with audiences. As we look to 2025, trends like influencer collaborations, augmented reality, and personalised marketing promise to further innovate the industry.

This time last year, we shared some of our 2024 equestrian marketing predictions, and if we may say so ourselves, they were pretty accurate! As we plan for the year ahead, here are some of the key trends we’ll be watching closely.

Social media has become an indispensable tool for equestrian brands. From the visually driven world of Instagram to the fast-paced creativity of TikTok and the professional networking opportunities on LinkedIn, each platform offers unique ways to connect with your audience.

TikTok offers a unique platform for equestrian brands to connect with audiences. Discover how SEO, audience insights, and engagement strategies can help your content shine.

In today’s increasingly competitive and crowded online space, standing out has become more challenging than ever for equestrian brands. With the rise of social media, equestrian ambassadors have quickly become essential partners for brands looking to engage with their audience in fresh, authentic ways. This has led to a number of strategic and creative marketing campaigns over recent years, so here we dive into 8 standout collaborations:

In today’s equestrian marketing landscape, trends can propel brands to success, but only if they align with core values. This article explores how equestrian influencers have reshaped marketing strategies within the equestrian industry, the risks of brand dilution, and why equestrian brands need to balance short-term visibility with long-term identity.

Equestrian sports have a unique legacy in the Olympic Games, blending tradition with modern values. From ancient chariot races to today’s events like dressage, show jumping, and eventing, these sports emphasise the partnership between horse and rider. Notably, they are the only Olympic events where men and women compete equally. As the sport faces new challenges, particularly regarding animal welfare, it continues to adapt while maintaining its cultural and historical significance.

The equestrian market offers significant opportunities but remains challenging for many brands to enter. With its unique culture and reliance on word-of-mouth recommendations, success requires more than digital marketing. Brands must focus on authentic partnerships with industry leaders and equestrian influencers to build trust and visibility. Understanding this complex niche is essential for establishing credibility and ensuring long-term growth in the equestrian community.