SERVICES
Experts in Equestrian Media & Marketing
We redefine narratives and power performance.
In a crowded market, curating a strong presence is paramount. We work with equestrian brands, athletes, organisations and events to help construct their unique visual identity, growing an online presence using a combination of technical knowledge, creative aptitude and market insights.
Our services drive partnerships and boost growth, with efforts transformed into increased revenue and brand recognition. Creating measurable results through bespoke strategies and cutting-edge content is what we do best.
Equestrian Marketing Services
We provide comprehensive content marketing solutions designed to leverage insights, maximize opportunities, and establish meaningful connections with your target audience.
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There is no ‘one size fits all’ when it comes to equestrian marketing. Business objectives, sales funnels and marketing channels must all be carefully considered when it comes to putting together an effective marketing strategy.
We’ll take a comprehensive look at your past and present marketing efforts, building a strategy that encourages your audience to connect with your brand over competitors. Cross-platform storytelling will give your business a distinct and sustainable advantage.
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We bring a holistic, intentional perspective to social media management. We help brands connect with their target audience through storytelling, backed by data-fuelled strategies and purposeful, engagement-led content.
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Visual content is key in creating a story to support your brand and its growth. We’ll create content that is optimally balanced between what you want to say, and what your audience wants to hear.
We also undertake a content audit, viewing your content marketing from all angles. We consider past performance and future objectives.
Our content is performance-focused, engaging and always on-brand.
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Paid media can support your organic growth and ensure it’s your brand that is considered over anyone else’s. We deliver custom, performance-based paid media services, measured against true business outcomes and delivered to the right audience at the right time.
High-performance campaigns are targeted to your individual goals and make a measurable difference to your marketing efforts.
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It’s not just who is on your email list, but their geography, attributes and interactions with your brand that matter. We design eye-catching, engaging and on-brand emails, produced with the aim of organically growing a list of subscribers that respond positively to your campaigns.
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Strategically shaping narratives, we build positive brand perceptions and secure impactful media coverage for equestrian brands, athletes, and events. Whether it's promoting achievements, managing crises, or enhancing overall visibility, our team will deliver tailored PR solutions that resonate within the equestrian community and beyond.
We take your vision and transform it into a memorable brand that your audience will love connecting with. By constructing a unique visual identity and telling your story, we can give your business the edge in a competitive market.
Branding Services
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The story behind your business is the foundation of an authentic and coherent visual identity. Whether you are looking to rebrand, refine or start from scratch, we will look at your purpose, goals, market, voice and vision to put together a brand concept that your audience will resonate with.
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We take your vision and transform it into a concrete brand identity, exploring logos, colour schemes, typography and imagery. Brand guidelines are coherently presented for both internal and external communications.
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Providing your business with a professional edge across all touchpoints, we can put together marketing collateral at regular intervals or on a short turnaround. From stationery materials to large-scale concepts such as showjumps and trade-booths, we ensure every piece is on-brand and purpose-driven.
Equestrian Event Media & Press
Understanding the unique nuances of equestrian sport enables us to anticipate what makes each event truly special. From prestigious international competitions to local shows celebrating the grassroots of equestrianism, we possess the versatility to cater to the distinct needs of your event, ensuring that every story told and partnership created resonates with both equestrian enthusiasts and the general public.
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We understand the significance of your event and the importance of capturing its essence through expert storytelling and visually stunning imagery.
Editorial, commercial or sport-focused, we have an unparalleled ability to freeze the action in captivating images and immortalise those split-second moments that define your event and brand.
Whether it's a thrilling championship final or a heartwarming tale of partnership and perseverance, our team can tell a story and encapsulate the essence of your brand, leaving a lasting impression on viewers long after the event concludes.
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In an oversaturated market, leveraging video content has become increasingly crucial for gaining visibility. Elevate your storytelling, brand promotion, and product marketing through engaging narratives that are not only visually stunning but also effectively communicate your message.
From concept to execution, trust us to create compelling visual stories in the formats of social media reels to increase sales and awareness, to cinematic storytelling that resonates with your audience and leaves a lasting impact.
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From exclusive branding to immersive experiences, the dynamic realm of equestrian sports is the perfect place for brands to enhance their visibility and forge meaningful connections with an engaged and passionate audience.
We specialise in maximising the impact of your brand partnerships, ensuring heightened visibility, audience engagement, and a lasting connection with the equestrian community by aligning your brand with the right equestrian event.
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We are committed to delivering compelling stories that not only inform but inspire and ignite a passion for horses and equestrian sports. Our team of highly skilled equine journalists and photojournalists is uniquely positioned to provide your event with world-class coverage, capturing the essence and excitement of every moment through onsite- and remote coverage and reporting.
With a wealth of experience in equestrian reporting, we ensure that every article accurately reflects the facts, emotions and nuances surrounding your event.
Research & Data Collection
We rely on rigorous data collection and analysis methods to provide accurate and reliable insights, ensuring you get the information needed to make informed decisions. Our data-driven approach ensures you get the information you need to make informed decisions to help drive growth, improve performance, and help facilitate business objectives.
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Market Analysis and Forecasting: From comprehensive market studies to trend analysis - We assess market size, growth potential, trends, and competitive landscape to provide insights that help you navigate the complexities of the equestrian industry.
Data-Collection Services: By addressing your specific research needs, we design and implement data collection methodologies that capture precise and relevant information, ensuring the integrity and reliability of your research data.
Advanced Survey Design: Utilise our expertise in survey design to gather accurate and insightful data. Our surveys are meticulously crafted to minimise bias and maximise response rates, providing high-quality data for your research studies.
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Competitor Benchmarking: Understand where you stand in comparison to your competitors. Our benchmarking reports provide detailed insights into competitor strategies, strengths, weaknesses, and market positioning.
SWOT-Analysis: Identify strengths, weaknesses, opportunities, and threats; all comprehensive information necessary to develop strategies that leverage strengths and mitigate risks.
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Consumer Behaviour Analysis is vital in understanding the motivations, preferences, and behaviours of your target audience, to help tailor product- and marketing strategies to meet their needs.
By dividing your market into distinct segments based on demographics, psychographics, and behaviour, your in-house marketing teams can target each segment with personalised marketing campaigns and product offerings.
Book a call for further information on how EQuerry can work as part of your marketing team.
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Industry-specific reports with actionable insights and strategic guidance that cover market trends, challenges, opportunities, and regulatory landscape.
Thought Leadership: Establish your brand as a thought leader with our expertly crafted whitepapers, covering cutting-edge topics and in-depth analysis of industry-relevant issues.
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Receive custom reports that present complex data in a clear and actionable format.
We handle everything from data cleaning and coding to statistical analyses, ensuring your data is ready for in-depth examination and interpretation designed to meet your specific needs and objectives.
Equestrian Website Design
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A strong online presence will build credibility and ensure your audience has a positive association with your brand. Clear, concise messaging will encourage potential clients to connect with you and stay connected, amid the noise from competitors.
Strategic insight combined with creative prowess helps us to shape solutions that factor in both your goals and the needs of your audience. This way, we hold visitors’ attention and drive advocacy.
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We create e-commerce experiences that are centred around responsiveness across every channel and device. By ensuring your content and products are adaptable, visible and future-proof, we keep your audience engaging with your site for longer.
Blending creative flair with profound industry expertise, our web design service captivates your audience and boosts sales. Our technical proficiency ensures seamless interactions with your brand at every customer touchpoint.
“The team was very organized and kept us in the loop with consistent communication.”
"The EQuerry team was wonderful and very professional in facilitating the redesign and migration of our club's website. The team was very organized and kept us in the loop with consistent communication. Even through the technical difficulties we encountered with the migration, they were extremely supportive and flexible with their time to walk us through so we could find the information we needed for a smooth transition.
Our new website is beautiful and modern, which is exactly what we envisioned when we worked with the team on everything from the mood board to copy. The tutorials on how to edit the site will be greatly appreciated moving forward as future volunteers come into the executive roles."
- Lindsay Roberts, Vice-President of the Calgary Area Alberta Dressage Association
Learn how EQuerry / Co can help
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