Ridesum

Online Training & Booking Platform

Ridesum is an all-encompassing app tailored for equestrians, with a comprehensive range of features designed to enhance your training, monitor your progress, and help you achieve your riding goals. Developed by equestrians, the app supports not only beginners but is designed to also help experienced riders and trainers.

We supported Ridesum in its efforts to reach an international market with ad-hoc consultation services. We assisted in the development of the brand message to create a brand that works seamlessly in both Swedish and English. As part of this work, we also provided translation services and wider strategic planning surrounding target markets and scoping potential audience and demographic differences. 

More recently, we worked with the Ridesum team on their mission to launch their newly developed AI Seat Analytics feature, a unique concept that provides riders with a seat assessment using AI technology in order to seamlessly pinpoint imbalances, misalignments, and show opportunities for improvement in a rider's posture. To assist in gaining greater brand awareness while also educating equestrian communities on the benefits of this new feature, we carried out tactful public relations exposure in a range of markets. These efforts focused on topical conversations and opinion pieces that gained traction on a global scale, resulting in brand awareness and interest within audiences of hobby riders all the way up to those at the top level of the sport.