Steed

The founders of Steed are on a mission to become the global leader of ground-breaking wellness and performance technology solutions for the equestrian industry, through the development of the world's first freely attachable biometric wearable that effectively and accurately monitors a horse's vital signs to detect a wide range of equine diseases and disorders as well as providing advanced analytics for the benefit of horse, rider, veterinarian or equine professional.

With the launch due in early 2025, the EQuerry team have been working as the outsourced marketing department for Steed, creating and implementing an effective go-to-market strategy. Our efforts include - but are not limited to - social media management, paid ad management, email marketing, PR, brand ambassador management, website assistance and content creation. The primary objective of the project is to generate interest and build out an audience segment of engaged individuals ahead of the brand launch, at which point we will move towards ‘phase 2’ which will consist of generating launch campaigns across all channels.

In under two months, the EQuerry Team has introduced Steed’s brand to over 170K users and captured the interest of tens of thousands of users, securing an impressive engagement rate of 2.7%–above the industry standard. To support organic efforts, paid ads were created to generate brand awareness. The campaigns began targeting a broader equestrian audience on a global scale before refining based on the initial campaign results, the targeted audience segments have since generated a reach of over 126k with an average CTR of 2.08% and a CPC of £0.40.