5 Ways to Improve Your Pinterest Rankings /

Marketing

Aug 1

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

1 - POSTING AT THE BEST TIME OF DAY

Being consistent with your posting is super important. However, if you are posting at a time of day where there isn’t a lot of engagement then you won’t be making the most of your content. The best recipe for success is to post consistently and post on days and times that have the most engagement. The best times to post during the weekdays are during 2-4pm, with 3pm being the peak, and Friday being the best day. For the weekends, prime times are 8-11pm with 9pm being the peak and Saturday being the day with the most engagement.

2 - USE CALL-TO-ACTIONS

A great way to keep your audience engaged and rank higher is to use call-to-actions like asking your followers to reshare or comment on a post. Make sure to always link to your website or other social media platforms to improve traffic.

equine marketing — *Experiment with content to find what your Pinterest audience engages with most.*

3 - CREATE BOARDS RELEVANT TO YOUR NICHE

Boards are super important to Pinterest and are a great way for others to find your account. Posting content relevant to your business will help your following understand your brand and what your company offers. Posting many boards with different categories within your niche is also super important to widen your potential reach.

4 - RE-PIN OTHER CONTENT

Posting your own content is super important to help gain a loyal following and drive traffic to your website. However, re-pinning other content can lead to a larger audience reach. Just make sure you are re-pinning content that is relevant to your equestrian business.

5 - USE LONG VERTICAL IMAGES TO STAND OUT

Unsurprisingly, when people are searching through Pinterest and looking at boards, being visually appealing is super important to capture their attention. Having images that are vertical is a great way to make your Pinterest look good and stand out, and your posts will also be taking up more space on your customers’ screens. Vertical pins with a 2:3 ratio are generally best.

Social media is a great way to promote horse businesses and build loyal customer bases, and Pinterest can be one of the best platforms to do that on. Being consistent and knowing up-to-date tips and tricks to help you rank higher is the recipe for success. Try these 5 tips we compiled for you and let us know how it helps improve your Pinterest ranking!

At EQuerry / Co we acknowledge the vital role that social media plays in the marketing of an equestrian business, which is why we offer a variety of social media management packages. Get in touch with us for more information, and check out our Pinterest for more tips!