In today’s increasingly competitive and crowded online space, standing out has become more challenging than ever for equestrian brands. With the rise of social media, equestrian ambassadors have quickly become essential partners for brands looking to engage with their audience in fresh, authentic ways. This has led to a number of strategic and creative marketing campaigns over recent years, so here we dive into 8 standout collaborations:

The equestrian market offers significant opportunities but remains challenging for many brands to enter. With its unique culture and reliance on word-of-mouth recommendations, success requires more than digital marketing. Brands must focus on authentic partnerships with industry leaders and equestrian influencers to build trust and visibility. Understanding this complex niche is essential for establishing credibility and ensuring long-term growth in the equestrian community.

Promoting equestrian events requires a well-rounded strategy that combines understanding your audience, leveraging digital marketing, and building strong partnerships. By utilising social media, email marketing, and influencer collaborations, event organisers can engage both participants and spectators. Additionally, creating high-quality content and fostering sponsor relationships helps sustain long-term success. This comprehensive approach not only increases visibility but also builds a loyal community around the event.

Social Licensing hinges on transparent marketing strategies that challenge stereotypes, embrace diversity, and foster inclusivity in a manner that can be understood by the public, yet supported by all equestrians. Transparent strategies will be the driving force behind the continued positive evolution of equestrian sports, ensuring their enduring appeal for generations to come.

Equestrian sports, with millions of fans and significant economic impact, remain underserved by consumer brand sponsorships. While luxury brands dominate sponsorships, the industry’s middle-class audience is often overlooked. Expanding media coverage and improving visibility for riders and horses could attract relatable consumer brands like Nike and Adidas, boosting sponsorship opportunities in this unique market.

In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting professional athletes with a global audience. For equestrian athletes, harnessing the potential of social media is not just an option; it's a strategic imperative. In this blog post, we delve into effective social media marketing strategies tailored for equestrian athletes aiming to amplify their brand, engage with fans, and attract sponsors.

Storytelling is the lifeblood of any brand, and embracing inclusivity without diluting the brand’s image is paramount. The challenge lies not only in the showcasing of exquisite craftsmanship, but in creating an aura of exclusivity that doesn't alienate potential customers. In this article, we discuss how equestrian brands can create marketing strategies that craft exclusivity yet resonate inclusively.

Promoting equestrian sports and their professional riders can be a multi-faceted endeavour, but as many events are not visible through publicised mainstream media coverage, it is becoming increasingly important that riders and their team utilise every opportunity available to increase exposure opportunities. Having someone dedicated to capturing your photos and videos at events is therefore more than a luxury; it's a strategic necessity that can significantly impact your performance outside the arena, and enhance your overall experience.

Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.

As we step into a new year, the ever-evolving landscape of social media is poised for shifts and altering trends. Here are our predictions on the social media trends that are set to dominate the scene of equestrian marketing in 2024.

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Equicork aims to redefine equestrian style with a fusion of sophistication and environmental responsibility. Their products appeal to the eco-conscious equestrian, with their boots and accessories being meticulously crafted from cork, a renewable resource that embodies durability and style. Join them in making a statement whilst you stride with purpose and ride with grace! Their products were featured in the latest issue of the British Showjumping Magazine.

In the digital age, where online platforms dominate marketing discussions, the influence of traditional media remains undeniable. Magazine exposure, with its tangible and curated nature, continues to be a formidable force in shaping brand identity and enhancing credibility. Ahlam Equestrian, an Italian brand driven out of the UAE, requested our assistance with their public relations to help generate exposure outside of just social platforms following their brand launch.

At EQuerry / Co, we pride ourselves on our ability to stay reactive to changing trends, technologies and practices. This is reflected on a daily basis in the work we do for our clients. We are both proactive and reactive, allowing our clients to stay ahead in not only their own niche, but within the industry as a whole.

While we are so proud of the brand we have created for EQuerry / Co, we know better than anyone, you have to move with the times.

We spent a day at Calcourt Equestrian, the home of showjumper Joe Fernyhough and his parents, to capture content for their new website and social channels. To us, the shoot was about freezing moments that convey the everyday passion, commitment and love for horses that define the Calcourt brand.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

We’ve spoken to Megan Croucher who has helped us put together these five expert tips for any equestrian athlete or influencer who is interested in becoming a brand ambassador. Gaining influencer status in an increasingly competitive digital landscape is challenging, however, gone are the days when you needed hundreds of thousands of followers to help promote equine products and horse brands. Let’s take a look at how you can get started…

According to research, 65% of the general population are visual learners. This directly plays into why visual content has become a very integral part of online performance. Equestrian businesses are now turning to social media to market their brands and gain more traction. The uses for video production are endless, from testimonials to educational videos - all of which will help your business grow.