Marketing Tricks Not Learned in Business School /
Business school can teach you a lot. But what about a few years after when the technology has advanced, there are thousands of new apps and you are behind on the trending marketing techniques. We are here to show you some fantastic marketing tricks that are not learned in business school.
Grammar Checkers
Gone are the days of dictionaries and Microsoft Word spell checker. Things have moved on, and advanced. It is expected of a good marketer to produce effective content that is perfect in spelling, grammar and formatting. Grammar checkers will help you to achieve this. There are different apps and online programs that you can use, depending on your niche and the country you are showcasing the content for. Grammarly is an excellent checker for US spelling and grammar. It offers a free version and a paid-for subscription. Working in the marketing field, it is usually important that you pay for the service as you can have access to tools you will use daily, such as the plagiarism check.
Marketing Targets
A good marketing plan will have set targets to reach and an actionable process by which to reach them. Set goals and explain how you will achieve them. Consider your target audience, the content you are producing and the level of advertising you are investing in. Research how this specific marketing works and what you should be aiming for. Once you achieve each target, you can take a step forwards and up your game to push for more goals. It is a brilliant way to expand your marketing reach whilst staying in control of your plans and ideas.
Professionalism
A great marketing tip is to create a professional brand for yourself. This showcases who you are and what you can do for clients. It proves that you are the person to hire and will give you good standing in any role you put yourself forward for. Get yourself social media accounts and a snazzy logo. You can create one for free on this logo creator site. Set your new logo as the thumbnail on your social sites and stay active on them. Always answer clients back as quickly as possible and produce up-to-date examples of your work. These should show your very best work. You can send them out to prospective clients alongside an opening email or message to prove to companies that you are the best in the business.
Free Content
Offer free content and competitions on your pages. Gain a following and keep them by giving your subscribers something to hold onto. Write a blog and offer downloadable worksheets and information packs that are useful to your clientele. Even if this is directed at one part of your target audience, it will benefit you. Prospective clients will see that you have the drive and the ability to lead a following. This shows them that you are serious about what you do.
Keep it Personable
Be approachable, friendly and professional to prospective customers. Answer questions and queries quickly and in detail. Be clear about what you offer and charge and do not expect them to always know what they want. All clients are people and if they are hiring you as a freelancer, chances are, if they don’t work for a company, they know a lot less about it than you do. Explain and advise and be as approachable as possible at all times.
Marketing is a fast-evolving business, especially online. Keep up to date with the latest trends and keep your social media pages showing this. Design your marketing to suit your target niche and be flexible, friendly and clear with clients. If you don’t have the time to manage your own marketing campaigns or are looking for the help from marketing experts contact us for a friendly chat.
Guest blog written by Kathryn Perez.
