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Branding Christine Bjerkan Branding Christine Bjerkan

The Science Behind Your Brand’s Colours /

It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?

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