In today’s equestrian marketing landscape, trends can propel brands to success, but only if they align with core values. This article explores how equestrian influencers have reshaped marketing strategies within the equestrian industry, the risks of brand dilution, and why equestrian brands need to balance short-term visibility with long-term identity.

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Next Level Equine approached us with a logo design idea featuring two horse heads that Abbie had hand-drawn, one jumper and one polo horse to reflect the nature of their business. Our aim was to refine this in a way that reflected the quality of Next Level Equine’s young stock. This brand refinement project involved revamping their logo, establishing a new colour palette and typography, and creating a set of brand guidelines to ensure professional and cohesive marketing collateral going forward.

At EQuerry / Co, we pride ourselves on our ability to stay reactive to changing trends, technologies and practices. This is reflected on a daily basis in the work we do for our clients. We are both proactive and reactive, allowing our clients to stay ahead in not only their own niche, but within the industry as a whole.

While we are so proud of the brand we have created for EQuerry / Co, we know better than anyone, you have to move with the times.

We spent a day at Calcourt Equestrian, the home of showjumper Joe Fernyhough and his parents, to capture content for their new website and social channels. To us, the shoot was about freezing moments that convey the everyday passion, commitment and love for horses that define the Calcourt brand.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

For a business to be successful, having a clear and concise brand image is necessary. Part of that comes with having a brand personality that matches your equine business. Depending on how you would like to convey your brand, that is how you will build your personality. You can choose for your brand to sound friendly, professional, energetic, etc. Having a personality attached to your brand that is consistent throughout all platforms you use (e.g. website, social media, email) adds reliability and familiarity. We have compiled a list of six ways to add personality to your equine brand.

Our equestrian logo design and branding services are for those who want to create a memorable brand that connects with their target audience. Specialising in equine logo design and the creation of brands that encapsulate everything about your horse business, including its colour palette, fonts, and tone of voice.

Narratives unite. Every person has a story, and so does every brand. The trick is telling a good story that makes your would-be audience want to snuggle in and come back again and again. This is the storytelling equivalent to "read it again"!  We'll show you how to build a brand online and create a loyalty-worthy equestrian branding story, no filler and relatable. 

It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?

We know how difficult it can be to find enough imagery that is consistent and complementary to your equine brand. This a guide to finding and making the most out of the stock images available to your horse business.

When rebranding is done for the wrong reasons, it can defeat the entire purpose of rebranding and even have a negative impact on your equine business. On average, businesses tend to have a major rebrand every 7-10 years and make lots of smaller changes in between, but this will depend on your equine business and there are no set timings on when you should rebrand.

Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?