The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding • news
Social Media Management for Equestrian Brands and Athletes /
EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.
How to Use Hashtags /
Did you know that a social media post with at least one hashtag gets around 12.6% more engagement compared to a post without any hashtags? If your horse business is not using hashtags on social media, you could be missing out on some considerable reach, visibility, and engagement. We’ve summarised this information into 5 key tactics, to ensure your hashtags are performing and contributing to your growth strategy.
How a Social Media Content Strategy Can Help your Horse Business /
It goes without saying that social media is a powerful tool when it comes to any equine business. The content you share on social media has the power to transform your equestrian brand from a nervous, unbroken 3-year-old into a competitive 4* event horse. However, it can be tricky to communicate what makes your brand unique and stand out from your competitors, which is why we’ve put together a guide for creating the perfect social media strategy.
Why Evergreen Content Should be Part of Your Content Strategy /
Evergreen content, named after evergreen trees which keep their leaves all year round, is similar in that the content remains ‘fresh’ year after year. Evergreen content has a timeless subject matter, with no real expiration date, and can be repurposed - especially useful if you’re a rather busy equestrian business owner!
Boost Your Business' Social Media Results /
Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.
Influencer vs Ambassador: Which is Better for Your Equestrian Business /
Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.
Boost Your Brand with Behind the Scene Content
Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.
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Ready to Transform Your Business?
If you are looking for more than just resources and would like the help of a small, dedicated team providing big-agency results, look no further. Book a discovery call to get started today!