Which social media platform should my horse business be putting most time and effort into? With so many platforms to choose from, and some new ones emerging, we know it's not possible to post content effectively to all of them. So use this as a guide to decide which platforms to focus your equine brand's marketing efforts towards.

It goes without saying that social media is a powerful tool when it comes to any equine business. The content you share on social media has the power to transform your equestrian brand from a nervous, unbroken 3-year-old into a competitive 4* event horse. However, it can be tricky to communicate what makes your brand unique and stand out from your competitors, which is why we’ve put together a guide for creating the perfect social media strategy.