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Marketing Christine Bjerkan Marketing Christine Bjerkan

Expanding Commercial Opportunities for Equestrian Athletes: Harnessing Social Media to Forge Partnerships and Propel Visibility

Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.

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