Equiclass

EquiClass changed ownership in 2024, with Victoria (Tory) Saunders taking over from Founder, Gina Hornby. The business was created with the aim to help equestrians find the perfect fitting boot whilst not compromising on quality and thus began offering a range of tailormade and off-the-shelf boots through a partnership with Stivaleria Secchiari. 

Tory approached us for assistance in revamping the business, starting with a brand refinement, followed by ongoing social media management, support developing a new website and completing several content shoots. 

The brand refinement was completed to better display the elegant and timeless feel of the products, utilising warm tones and sophisticated typography which carried through to the showroom and event content shoots that took place, making use of the natural tones of the boots and showroom interior. This new branding and supporting content shoots were later rolled out to customers through social media efforts and the newly launched website. 

LightSpeed was the website platform selected by the client, with a limited budget and ease of in-house maintenance taking priority. Ongoing support was provided to ensure the website design took UX into consideration and SEO was fully implemented ahead of the launch. Most importantly, the site had to be fully functional and suitable for the online customer base, meaning ample testing took place to ensure a seamless transition for the existing audience. 

Social Media efforts focused on Facebook and Instagram, with significant results achieved across both in the first 5 months. Our initial KPI was brand awareness and carrying out general maintenance and optimisation across the accounts, making sure the existing following was aware of the recent business changes whilst also looking to reach a fresh audience to engage. During this period Facebook saw an 178% increase in reach with Instagram achieving a 1.5k% increase. Following this phase, we moved towards a conversion-driven approach, providing further information on the products and upcoming event attendance. Engagement increased by 498% on Facebook and 2.4k% on Instagram from these efforts, with a 100% increase in link clicks across both platforms.