Cool Ridings

Cool Ridings is an enterprise established with the aim of raising visibility for diverse talent in the equestrian world, whilst creating opportunities for riders to connect with brands and kickstart their careers.

Founder Lydia Heywood came to us with a website that didn’t adequately showcase the Cool Ridings mission. It was not optimised for search engines, nor did it make it clear what Cool Ridings strived to achieve.

We redesigned the website with both user experience and search engines in mind. The goal was to increase brand recognition, exposure, and performance while improving relevant keyword rankings.

Reflecting the diversity that Cool Ridings represents, we utilised a vibrant and varied colour palette, with a particular focus on green and yellow, a nod to Lydia’s Jamaican heritage. Playful design elements were incorporated throughout the site to reflect Cool Ridings’ aim of inspiring riders from a young age.

The result is a website wholly reflective of the Cool Ridings brand identity and mission. From the navigation to the colour palette, fonts, and imagery, the site is the epitome of diversity, inclusivity, and warmth. The month following the launch saw a 445% increase in organic traffic.

We worked with Cool Ridings as a charity project, and are open to partnerships with charities or initiatives whose values we share.