Jane Randall

Jane Randall is a UK based Equestrian Sports and Dressage Coach with a string of qualifications and a wealth of competitive and coaching experience. Jane has not only represented Great Britain at several international dressage competitions, but she holds experience across multiple disciplines and brings a unique coaching philosophy to her clients. With success being determined by more than just what is achieved within the saddle, Jane has recognised the need for additional training out of the saddle, and so she now offers science based clinics and workshops to enhance athlete performance and mindset. 

The need for a new website was identified by Jane when she found herself struggling to effectively tell her story, share her unique approach and answer the common incoming questions.

The primary objective was to create a website that would resonate with Jane’s audience, and be a center point for information regarding her services. This led to the creation of a functional, optimised and easy-to-maintain website that embodies the brand's identity and aligns seamlessly with Jane's specific needs and goals. The new website not only provides a visually compelling and user-friendly platform for Jane’s audience, but it also gives a captivating digital experience which showcases the service offerings available. 

As with all of our website projects, the site was built with load speed, SEO, and responsiveness in mind, whilst also taking user experience, navigation and clear messaging and CTA’s into consideration. In addition to this, we ensured the site was not only user-friendly for the end user, but was also quick, easy and simple for Jane to maintain around her busy schedule.