Jelka

Premium Retailers, Designers & Manufacturers of Equestrian Products

The Jelka Group is a UK-based horse-housing company, offering innovative alternative solutions to keeping horses that take a welfare-first approach. The brand offers complete stabling solutions, such as HIT Active Stabling, as well as options to better utilise existing facilities through the use of mats to provide better turnout conditions, or stable pens as an alternative all-year turnout.

We started working with Jelka Group to aid in the creation and execution of social content to align with their wider marketing strategies. After 3 months of consistent work, their Instagram and Facebook had seen a +1,672% increase in reach. The content created has been focused on a balance of some user-generated content, completed projects, service/product offerings, and infographics, all in both image and reel format.

In addition to social media content, we have further assisted the brand with branding and website refinement. The website needed some structural changes to improve the visitor experience on some key pages, and a key focus was to simplify the way services and products were structured, to yield a more intuitive journey.

Designing print and digital marketing material has been regularly completed over the years, with additional support on PR exposure, partnership building, email marketing and blog writing/SEO. These efforts have contributed to consistent company growth, hitting sales targets and enabling new product development.