7 Ways to Add Personality to Your Equine Brand /
For a business to be successful, having a clear and concise brand image is necessary. Part of that comes with having a brand personality that matches your equine business. Depending on how you would like to convey your brand, that is how you will build your personality. You can choose for your brand to sound friendly, professional, energetic, etc. Having a personality attached to your brand that is consistent throughout all platforms you use (e.g. website, social media, email) adds reliability and familiarity. We have compiled a list of six ways to add personality to your equine brand.
1 - Show Customers What Separates You From Other Competitors
For this step to be successful you must understand why your brand is above the other competitors. Once you have figured that out you need to make it a point to let your customers know why they should choose your brand. The best way to target them and relay this information is to get to know your customers and see what the most effective way is to show them why you are different.
2 - Choose Colours that Evoke the Right Feeling
Head this way to learn more about the science behind your brand’s colours!
Choosing colours for your brand is a very important step in the process when it comes to creating your brand personality. If you want to emit a friendly bubbly personality, having dark red as your colour would not fit that portrayal. The same would go with if you want a serious tone, using bright pink would not give off that personality. Choosing the right colour is a great way to display personality but choosing the wrong one could be disastrous.
3 - Have a Unique Logo
A logo is likely the first thing customers will see and connect to your brand. Having one that is unique and stand out is another way to separate yourself from your competitors. Additionally, adding your brand colours to your logo will help continue to emit the feeling you want customers to get when they think of your brand, thus creating a personality.
4 - Have an ‘About Us’ Section
Having an ‘About Us’ section on your website is a great way for customers to read about the company and what they stand for. It is common for equestrian trainers to add their beliefs, methods, and story to their ‘About’ page and that is a great way to connect with potential customers. This step helps customers feel more comfortable about your company.
5 - Keep Your Personality Consistent
Portraying the same personality throughout all your platforms is important to forming that reliability with your customers. If you have a friendly personality on your social media, you must also have that personality on your website. This makes your brand seem consistent and will also make it more recognizable. Consistency is key when it comes to brand personality.
6 - Put a Face to Your Business
A great way to make your brand personality memorable to your customers is by putting a face to your business.
A great way to do this is through brand ambassadors. Many equestrian companies have brand ambassadors and now when people think of that rider they also think of that company and vice versa. This will help continue to grow your brand personality and your company.
7 - Don’t be Afraid to Stand Out
Finally, don’t be afraid to do something different. Make your brand memorable by doing something unique - take inspiration from the Louis Vuitton-adored horse above!
Of course, anything whacky you decide to do has to still cohere with your brand’s values. But if you’re wanting to challenge your audience, get people talking or break the status-quo, you can get creative here.
We are firm believers that you shouldn’t have to shout to be heard, but if you’re able to make someone smile or do a double-take, they’ll be thinking of your business long after they’ve left your website, social media page or store.
At EQuerry / Co we understand that developing a brand personality can be challenging and time-consuming, which is why we specialise in brand development, including logo design, to further develop your equestrian business. Visit here to learn more about our branding services, or head over to our Instagram for some more branding tips.
