The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding
Expanding Commercial Opportunities for Equestrian Athletes: Harnessing Social Media to Forge Partnerships and Propel Visibility
Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.
EQuerry / Co: Redefining Narratives, Powering Performance
At EQuerry / Co, we pride ourselves on our ability to stay reactive to changing trends, technologies and practices. This is reflected on a daily basis in the work we do for our clients. We are both proactive and reactive, allowing our clients to stay ahead in not only their own niche, but within the industry as a whole.
While we are so proud of the brand we have created for EQuerry / Co, we know better than anyone, you have to move with the times.
Ensuring Success on Set: Effectively Communicating Through Brand Photography
What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!
7 Ways to Add Personality to Your Equine Brand /
For a business to be successful, having a clear and concise brand image is necessary. Part of that comes with having a brand personality that matches your equine business. Depending on how you would like to convey your brand, that is how you will build your personality. You can choose for your brand to sound friendly, professional, energetic, etc. Having a personality attached to your brand that is consistent throughout all platforms you use (e.g. website, social media, email) adds reliability and familiarity. We have compiled a list of six ways to add personality to your equine brand.
The Science Behind Your Brand’s Colours /
It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?
EQuerry Consulting & Anima Translations Announce Strategic Partnership
EQuerry Consulting and Anima Translations are pleased to announce that they have entered into an international strategic partnership, combining EQuerry’s industry leading equestrian marketing and website design services services with Anima Translations world class translation services for the equine industry.
Influencer vs Ambassador: Which is Better for Your Equestrian Business /
Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.
Get Your Equestrian Business Ready for Brexit
EQuerry Consulting are teaming up with Don Roper Accountant to provide for the digital, marketing, re-targeting and financial needs of equestrians negotiating the challenge of relocation to Europe due to Brexit. It is vital for riders and businesses alike to have a strong marketing strategy to establish their presence digitally and locally when moving abroad, alongside financial support to navigate the regulations Brexit will impose.
We Speak with Erin from Silver Oaks Farm
Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.
7 Types of Content that will Revitalise Your Brand
Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.
The Season That Never Was - An Insight from Ben Phillips, Scott Brash’s Home Rider
How did the Cronavirus pandemic affect our equestrian athletes and their plans? We spoke with Ben Phillips, groom to MBE Olympic Gold Medalist and International Showjumper Scott Brash, to gain an insight into how COVID-19 required their team to change plans and adapt.
Overcoming Covid: From Surviving to Thriving
Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.
Boost Your Brand with Behind the Scene Content
Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.
Tips for a Successful Blog Strategy
So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!
7 Tips for Creating a Successful Strategy for your Social Media Content
This blog post details how to come up with a social media strategy for your equestrian business that helps you post professional content efficiently and build an impressive digital presence.
How to Host a Successful Giveaway on Social Media
This blog post details how to host a giveaway on your equestrian business’ social media. From tips to ensure it is seamless, to what to give away and what to celebrate with a giveaway.
5 Ways to Add Value to Your Email Opt-Ins
This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.
Building a Stand-Out Brand
This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.
15 Affordable Ways to Market Your Equestrian Business
Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.
Industry Insights - At Work with Equine Vet Physios
We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.
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