The Equerry / Co blog

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Read the latest news, press releases and tips on how to improve your marketing.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Expanding Commercial Opportunities for Equestrian Athletes: Harnessing Social Media to Forge Partnerships and Propel Visibility

Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

Social Media Management for Equestrian Brands and Athletes /

EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

How to Use the Swipe-Up Feature on Instagram /

Navigating social media can be confusing, and once you feel like you have finally figured it out a new function will come along, and it is suddenly back to square one. Instagram has recently come out with the new swipe-up feature that you need to learn and start to use. This feature is a great marketing tool as it allows you to link your desired website directly to the Instagram story, which could drive up website traffic and bring in potential customers to your equine business.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

Website vs Social Media: Which is Better? /

Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

How to Use Hashtags /

Did you know that a social media post with at least one hashtag gets around 12.6% more engagement compared to a post without any hashtags? If your horse business is not using hashtags on social media, you could be missing out on some considerable reach, visibility, and engagement. We’ve summarised this information into 5 key tactics, to ensure your hashtags are performing and contributing to your growth strategy.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

How a Social Media Content Strategy Can Help your Horse Business /

It goes without saying that social media is a powerful tool when it comes to any equine business. The content you share on social media has the power to transform your equestrian brand from a nervous, unbroken 3-year-old into a competitive 4* event horse. However, it can be tricky to communicate what makes your brand unique and stand out from your competitors, which is why we’ve put together a guide for creating the perfect social media strategy.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Why Evergreen Content Should be Part of Your Content Strategy /

Evergreen content, named after evergreen trees which keep their leaves all year round, is similar in that the content remains ‘fresh’ year after year. Evergreen content has a timeless subject matter, with no real expiration date, and can be repurposed - especially useful if you’re a rather busy equestrian business owner!

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Boost Your Business' Social Media Results /

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.

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Christine Bjerkan Christine Bjerkan

Facebook Advertising Shouldn't be Underestimated: How to Get Started

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Boost Your Brand with Behind the Scene Content

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Should You Be Using Twitter for Customer Service?

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

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Kamilia Boyes Kamilia Boyes

How to be a Better Ally on Social Media

This article details how to hold yourself accountable and be a good ally to those with less privilege than yourself. Especially within the equestrian industry, we have work to do concerning inclusivity and accessibility, we want to make our sport as welcoming as possible.

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