The Equerry / Co blog

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Marketing Christine Bjerkan Marketing Christine Bjerkan

7 Types of Content that will Revitalise Your Brand

Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Influencer Marketing Explained

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Overcoming Covid: From Surviving to Thriving

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Boost Your Brand with Behind the Scene Content

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Should You Be Using Twitter for Customer Service?

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Tips for a Successful Blog Strategy

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

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