The #1 Marketing Strategy You Are Overlooking
You’re following all the marketing trends, paying for advertisement and post on social media every day, but are yet to see your efforts yield something more than a few likes, increased engagement and spikes in website traffic. You want (and need) sales. But is there something you can you do that require no hocus-pocus, investments or additional time? Yes! Here’s 6 point to improve your e-marketing performance.
EMAIL MARKETING
Don’t be underwhelmed and stop reading, we know what you’re thinking! But believe us when we say that it is the strategy nearly everyone overlooks. It’s also the strategy that nearly everyone is using or has used in one way or another either at present or in the past with various results. But where you’ve gone wrong is that you haven’t used it enough! If you don’t believe us, please do go back to your email marketing platform and check your analytics. We are certain that you will discover website traffic and sales either directly linked to or coming through on the back of your email campaign(s).
As entrepreneurs and business owners it is easy to get addicted to novelty, meaning we keep searching for that one golden ticket to a marketing and sales strategy we aren’t aware of yet. That one thing that will make all we do easier, more efficient and increase revenues. Sadly, more times than not, this constant search leaves us overlooking what is right in from of us! We forget that often the most profitable marketing strategy is simply to increase the frequency of what we already do and has proven to work.
If you are certain that no increase in traffic or sales was achieved on the back of your marketing efforts, there are a few reasons for this, most centred around the below (in particular the first point). To improve your efforts, we suggest that you focus on the following 6 points to improve your Open and Click-Through rates:
Write clear and clickable subject lines - this is your one chance to captivate your audience, taking them from a potential cold lead to a sale (or at least build a relationship with the recipient)
Keep your emails concise and include ONE call to action button within the email
Place at least one clickable item (button or image) above the fold
Optimise your email campaigns for mobile views
Don’t be afraid to clean up your contact list and make sure that you segment this based on the subscription type and audience interest
Monitor your campaign performance!
