CLIENT
Ahlam Equestrian
YEAR
2021 - Present
SCOPE OF WORK
Social Media Management
Content Creation
Ambassador Management
Ahlam Equestrian
Premium Equestrian Brand
Ahlam Equestrian was born from a passion for equestrian style and a love of horses. They create 100% Italian-made riding wear, with a focus on high end style and everyday functionality. Their collection includes customisable saddle pads and ear nets, breeches, tops and leather accessories.
We have been working with the founder of Ahlam Equestrian since 2021 to assist with the growth of the brand’s social media presence in preparation for the brand launch. When Ahlam approached us, they had a very small Instagram following of just 300. We worked to produce the highest quality content to reflect the quality of the pieces, while giving Ahlam an instantly recognisable, stylised social media aesthetic.
In preparation for launch, we consistently created engaging posts and reels, as well as retouching and animation product imagery where necessary. In addition to social media management, Ahlam opted for our Instagram growth services to provide a low-intensity growth strategy. We reached over 60.2k accounts in the first three months, and continued to build momentum and interest ahead of launch, with the growth rate increasing month on month.
Since launch, we have assisted Ahlam with additional marketing and advertising, carefully selecting ad opportunities and creating paid media campaigns to raise awareness of their launch.
135%
Increase in inbound social media message enquiries.
6.7%
Engagement rate was achieved through collaborations and content creation under the ambassador programme.
24.7k
Reach achieved in the first year of launch.
