Racesafe

Racesafe is a family-owned business that has been manufacturing body protection in the UK since 1970. A staple brand that is known widely across all equestrian disciplines, Racesafe has a customer base that ranges from everyday equestrians to some of the most well-known professionals in the sport. We have been working as an extension of the Racesafe team to manage the social media element of the marketing strategy, supporting them to achieve their marketing and business goals for 2024. 

Since working with Racesafe, the EQuerry team has brought their accounts to new heights, reaching over 6 million users in a 5-month timeframe, paired with a very impressive 1.3% engagement rate and an increase of over 1.5K in new followers.

Our efforts fall across Facebook, Instagram, and TikTok, with content creation including collaboration with brand ambassadors and partners, promotion of cross-platform campaigns, and storytelling surrounding the brand, its values, and products. In addition to content creation and ongoing management of the platforms, extensive and ongoing community-building efforts were implemented into our strategy in order to achieve the objective of account growth and increased engagement, with our focus being on building a follower base made up of brand advocates and loyal customers.