AutoFeed

“The Equerry team offered the perfect amount of guidance when it came to bringing our brand and vision to life. They offered creative angles we hadn't considered, and were patient and professional through the process.  With their team's understanding of the equine industry, our work together helped us better reach our target audience.  // The Equerry team presented creative options for building the basics of our brand, and were committed to a high-quality finished product. We plan to work with Equerry again to help elevate our digital presence as our business grows”

Creators of the revolutionary AutoFeed forage feeder, Nordic AutoFeed are a brand with equine welfare at their heart. Their automatic forage feeder helps to reduce workload, manage a horse’s weight, eliminate boredom and anxiety and reduce the risk of colic and ulcers. It utilises a weight-based slow feeding system, mimicking natural grazing habits whilst optimising equine health, wellbeing and performance.

We worked with AutoFeed to design and launch their new website, whilst also refining their existing brand. Structure and easy functionality were pivotal in their new site. Their existing website was built on custom code, giving little flexibility for updates and growth. We created a user-friendly interface, whilst offering the AutoFeed team the opportunity to update and grow the site as required. Additionally, we optimised the site for SEO to increase organic traffic.

Brand refinement was completed alongside the website. We focused on a modern brand with a touch of the feminine, using green tones as a nod to the forage element and nuances of orange, a subtle connection to Western disciplines. AutoFeed were provided with a set of comprehensive brand guidelines, including framework, messaging and style guide in order to ensure consistent messaging across all touchpoints.