Calcourt Equestrian
A family-run stud and showjumping facility
PROJECT TYPE:
Website Design & Development
Social Media & Sponsor Management
YEAR:
2023
Calcourt Equestrian is a family-run stud and showjumping facility, specialising in the breeding and production of quality horses, from all-rounders to Olympic prospects. Calcourt is fronted by Rowland and Ali Fernyhough. Their son, Joe, is Calcourt’s competition rider.
There were two key elements to our work with Calcourt; website design, and social media and sponsor management. We created and managed a new website for Calcourt Equestrian to give exposure to both past and present accolades, while also growing Joe Fernyhough’s social media following and engagement, increasing brand association between sponsors and athletes.
The focus with sponsor and social media management was to increase brand awareness, improve the brand image and enhance engagement. We wanted to grow the professional focus of the account for increased sponsorship opportunities, while using the platform to showcase existing sponsors and connect with fans on a deeper level.
We work continuously with Calcourt’s competition rider Joe, managing his social media channels and sponsorships.
Calcourt Equestrian’s newly designed and launched website showcases the family history, recent results, competition schedule, horse profiles and other information. It’s an informative hub for the family business, and can be updated in minutes with news and results.