CA-ADA

Promote and Enhance the Sport of Dressage

PROJECT TYPE:

Sponsorship Website Design & Development

YEAR:
2023

"The EQuerry team was wonderful and very professional in facilitating the redesign and migration of our club's website. The team was very organized and kept us in the loop with consistent communication. Even through the technical difficulties we encountered with the migration, they were extremely supportive and flexible with their time to walk us through so we could find the information we needed for a smooth transition. Our new website is beautiful and modern, which is exactly what we envisioned when we worked with the team on everything from the mood board to copy. The tutorials on how to edit the site will be greatly appreciated moving forward as future volunteers come into the executive roles."

Lindsay Roberts, Vice-President of the Calgary Area Alberta Dressage Association.

Calgary Area Alberta Dressage Association, also known as the CA-ADA, is a volunteer-run organisation in affiliation with Alberta Dressage Association. The group's primary goal is to promote and enhance the sport of dressage within the region by encouraging new riders to dive into the world of dressage through various volunteering and learning opportunities. 

The EQuerry team worked alongside the CA-ADA in support of the Calgary CDI Fall Fling, which achieved a record-breaking result in attendance and participation, marking one of the highest turnouts for a Calgary horse show in nearly a decade. The collaboration not only focused on the Championship event, but also entailed the design and development of a new website for the group. 

Based on the structure of one of our ready-to-go equestrian website templates, we presented the team with a refreshed site showcasing a modern design with a clear brand identity, seamless user journeys to aid in increased event sign-ups, and effective messaging which supplies the viewer with the relevant information, whether they are a potential sponsor, volunteer, or rider. 

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Jane Randall

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