The Equerry / Co blog

News & Press

Read the latest news, press releases and tips on how to improve your marketing.

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Industry, Marketing, Branding, Website Design Christine Bjerkan Industry, Marketing, Branding, Website Design Christine Bjerkan

Power Performance: Tailored Equestrian Marketing, Advertising & Media Services

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

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Industry EQuerry Consulting Industry EQuerry Consulting

The Boom of the Veterinary Supplement Market /

During the pandemic there was a drastic rise in the global veterinary supplement market which was valued at $6.5B in 2020, believed to be caused by the increasing of households with pets. The animal industry has a strong impact on the overall economy of a country, and in a world where there are 847,000 horses in the United Kingdom and 2 million horse owners in the Unites States it is no secret that there is a demand for equine veterinarians, their knowledge, and their supplements.

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Industry EQuerry Consulting Industry EQuerry Consulting

How Lydia Heywood is raising visibility for Diverse Talent in the Equestrian World

The equestrian world can be a daunting place, especially for ethnic minority groups who often experience discrimination or acts of microaggression while simply trying to enjoy and succeed in the sport they love. At the very minimum, equestrian businesses must ensure they provide a safe place for everyone. We hope that everyone will join us in celebrating diverse talent so we can build a sport that resembles the world we live in!

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Industry Christine Bjerkan Industry Christine Bjerkan

EHV-1 Outbreak In California: Why Does It Feel Like We’ve Been Here Before?

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

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Industry EQuerry Consulting Industry EQuerry Consulting

A Guide on Buying and Caring for Horses /

Buying your first horse is a thrilling time; your emotions are humming and your hopes high. Of course, you're flush with ideas of precisely what your ideal horse will be. It's easy to forget what to look for when buying a horse. Whether you’re selecting horses for an equine therapy business or pony rentals for children's birthdays, look no further. We've prepped you with some paramount considerations and what to look for when buying a horse, to help you choose a steed in optimum health.

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Industry, Marketing EQuerry Consulting Industry, Marketing EQuerry Consulting

The Importance of Diversity & Inclusion in Equine Marketing /

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

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Industry Christine Bjerkan Industry Christine Bjerkan

We’re Hiring! Join the EQ / Co Team

We are hiring a business development manager! We’re looking for someone who will have a good understanding of the equine industry and its sports, and is comfortable researching, identifying and developing new business opportunities. The role is part time and working from home, meaning equestrians from all over the world can apply.

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Industry Christine Bjerkan Industry Christine Bjerkan

The Power of Testimonials - And How To Ask For Them /

Customer testimonials are recommendations or reviews that may be voluntary, requested, or paid for. They are an important element of your equine business’ promotion should be easily visible and accessible in your website’s design. We realise it can be difficult knowing how to ask for a customer’s recommendation but it can benefit your horse business.

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Industry Kamilia Boyes Industry Kamilia Boyes

Get Your Equestrian Business Ready for Brexit

EQuerry Consulting are teaming up with Don Roper Accountant to provide for the digital, marketing, re-targeting and financial needs of equestrians negotiating the challenge of relocation to Europe due to Brexit. It is vital for riders and businesses alike to have a strong marketing strategy to establish their presence digitally and locally when moving abroad, alongside financial support to navigate the regulations Brexit will impose.

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