Digital Marketing During Covid-19
The Coronavirus (Covid-19) pandemic is causing daily changes to the management and running of businesses. Events have already been cancelled, and the future of other competitions scheduled for the year are on the line. Although uncertainty lies ahead, it is now more evident than ever that companies of all sizes will have to rely on their digital strategies to stay afloat.
If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. We list four points we suggest you focus on for the foreseeable future.
1. Make website improvements
Restrictions on movement are being implemented across the globe, but as working remotely have never been easier there is no better time than now to focus on either improving your web design or getting your business online. Use the questions in the images to make a list of all the major improvements you could make and get started! Making these changes will help you stay competitive even during a pandemic. If you need help, you know where we are.
2. Take advantage of Google and Facebook Ads
We won’t touch upon SEO, as we’re assuming you’re already on top of this and manages this regularly, right?! You might think that as the stock market hits one of it’s all time lows, people won’t be buying. However, studies predict online shopping will see a spike during this turbulent time! Global viral outbreak or not, those who can shop will continue to do so, so why limit yourself and miss out on the chance to make a sale? I think we’re right in saying that you don’t want your business to fall victim to Covid-19, and selling can be the difference between your business coming out of this alive or not.
Whether you like the idea of Google and Facebook Ads, or have / haven’t used them before, now is an optimum time to put some of your well earned cash into advertising. Costs have decreased as a result of the outbreak, which gives you more for your money if you invest now. It’s all about being ready to hit the ground running when we get out the other side! If you need help setting up a strategic campaign and manoeuvring this landscape, you can contact us.
3. Email Campaigns
When was the last time you ran an email campaign? Maybe your argument for not utilising this medium is that it doesn’t always yield sales (true). Your focus should however be to show your followers, previous and potential customers that you’re there. You are simply making sure you stay at the forefront of their mind, and reminding them that you are you available and ready to answer questions and be of help. Did you know, you are also more likely to gain sales from someone who has already opted in to hearing from you? With that in mind, make sure you set aside some time to grow your email subscribers.
4. Stay active on social media
Just like with the emails, your social platforms are their to remind people that you’re there for them. Consistently updating your platforms is key to success, but even more so now than before. Your potential customers will be at home spending a vast amount of time scrolling through their social feeds (so much browsing is expected that Netflix and YouTube have agreed to downgrade their video streaming quality in order to ease pressures on the European network capacity!).
Focus on posting positive yet realistic content, give advice and update followers about the status of your business. Take the down-time to follow more relevant accounts, and engage with your current followers. Push the boundaries and add some personality to your posts. Post stories and encourage engagement (this is key to social media success nowadays! Gone are the days when your number of followers was key - check our blog on five things to measure rather than your follower count).
Rest assured that if you have any questions please do not hesitate to get in touch. We are all confronted with the same challenge, and facing it as a team means we have the opportunity to use this break to come back even stronger than before.