Equestrian sports have a unique legacy in the Olympic Games, blending tradition with modern values. From ancient chariot races to today’s events like dressage, show jumping, and eventing, these sports emphasise the partnership between horse and rider. Notably, they are the only Olympic events where men and women compete equally. As the sport faces new challenges, particularly regarding animal welfare, it continues to adapt while maintaining its cultural and historical significance.

Storytelling is the lifeblood of any brand, and embracing inclusivity without diluting the brand’s image is paramount. The challenge lies not only in the showcasing of exquisite craftsmanship, but in creating an aura of exclusivity that doesn't alienate potential customers. In this article, we discuss how equestrian brands can create marketing strategies that craft exclusivity yet resonate inclusively.

Promoting equestrian sports and their professional riders can be a multi-faceted endeavour, but as many events are not visible through publicised mainstream media coverage, it is becoming increasingly important that riders and their team utilise every opportunity available to increase exposure opportunities. Having someone dedicated to capturing your photos and videos at events is therefore more than a luxury; it's a strategic necessity that can significantly impact your performance outside the arena, and enhance your overall experience.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

We’ve spoken to Megan Croucher who has helped us put together these five expert tips for any equestrian athlete or influencer who is interested in becoming a brand ambassador. Gaining influencer status in an increasingly competitive digital landscape is challenging, however, gone are the days when you needed hundreds of thousands of followers to help promote equine products and horse brands. Let’s take a look at how you can get started…

Want to promote your business without a price tag? We have accumulated four free ways to promote your equestrian business that will result in a growth of online traffic, leading to more consumers learning about your horse brand and potentially driving more leads and sales.

Do you want to know how to get your horse business off to a great start this New Year? It can be difficult to know exactly what needs doing in terms of marketing in your business, so use this as a guide to ensuring your marketing channels are ready for the year ahead, and important updates to your website, social media, or email marketing which can easily be forgotten.

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

Unlike WordPress, Squarespace does not need any SEO plugins. Yoast is a must-have for WordPress websites to make them as search engine-friendly as possible. And while Yoast does have its uses, its important you’re aware of its limitations too, so you can choose the best platform to build you equine business' website.

Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.

Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

As with any type of marketing, your chosen channels should work for you. But how to chose between blogging or podcasting? Both are two commonly used methods that strive to yield the same result, but is there one that would be better for you than the other?

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

The equestrian product RHEVA is the perfect solution for proactive wound management, and is exactly what is needed to help achieve UNs and the WHOs ‘One Health’ approach to combat antibiotic resistance.

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

This blog post details how to enhance the SEO of your equestrian businesses Squarespace website, from creating inbound links to creating compelling content that matches what target audience is searching for.