The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding • news
EQuerry / Co and the US Equestrian Federation Continue Their Strategic Partnership
EQuerry / Co and the US Equestrian Federation (USEF) continue their strategic partnership. The collaboration underscores their shared commitment to promoting inclusivity and broadening access to equestrian activities throughout the upcoming year.
A Milestone for Equality: Canada Grants Equal Pay to Paralympians
Canada's commitment to providing equal pay for Paralympians, including equestrian para riders, is a big step in the journey towards equality in sports. Canadian Para-Athletes, Ashley Gowanlok, comments on the historic milestone.
The Science Behind Your Brand’s Colours /
It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?
Why Squarespace is Better for SEO /
Unlike WordPress, Squarespace does not need any SEO plugins. Yoast is a must-have for WordPress websites to make them as search engine-friendly as possible. And while Yoast does have its uses, its important you’re aware of its limitations too, so you can choose the best platform to build you equine business' website.
EQuerry Consulting & Anima Translations Announce Strategic Partnership
EQuerry Consulting and Anima Translations are pleased to announce that they have entered into an international strategic partnership, combining EQuerry’s industry leading equestrian marketing and website design services services with Anima Translations world class translation services for the equine industry.
Influencer vs Ambassador: Which is Better for Your Equestrian Business /
Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.
Get Your Equestrian Business Ready for Brexit
EQuerry Consulting are teaming up with Don Roper Accountant to provide for the digital, marketing, re-targeting and financial needs of equestrians negotiating the challenge of relocation to Europe due to Brexit. It is vital for riders and businesses alike to have a strong marketing strategy to establish their presence digitally and locally when moving abroad, alongside financial support to navigate the regulations Brexit will impose.
We Speak with Erin from Silver Oaks Farm
Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.
Should You Be Using Twitter for Customer Service?
Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?
How to be a Better Ally on Social Media
This article details how to hold yourself accountable and be a good ally to those with less privilege than yourself. Especially within the equestrian industry, we have work to do concerning inclusivity and accessibility, we want to make our sport as welcoming as possible.
Industry Insights - At Work with Equine Vet Physios
We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.
5 Things to Measure Instead of Your Follower Count
This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!
Digital Marketing During Covid-19
The Covid-19 pandemic is causing daily changes to the management and running of businesses. If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. In this article, we list four points we suggest you focus on for the foreseeable future.
5 Reasons you Should be Using Pinterest for Your Business
This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.
RideQ - The Wearable Riding Coach
Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.
Equestrian Brand Photography
Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?
The #1 Marketing Strategy You Are Overlooking
Do you want more than a few likes and spikes in website traffic? This is the #1 affordable marketing method you are overlooking.
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