The Equerry / Co blog

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Read the latest news, press releases and tips on how to improve your marketing.

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News Christine Bjerkan News Christine Bjerkan

The Legacy of Equestrian Sports at the Olympics: Tradition, Equality, and Progress

Equestrian sports have a unique legacy in the Olympic Games, blending tradition with modern values. From ancient chariot races to today’s events like dressage, show jumping, and eventing, these sports emphasise the partnership between horse and rider. Notably, they are the only Olympic events where men and women compete equally. As the sport faces new challenges, particularly regarding animal welfare, it continues to adapt while maintaining its cultural and historical significance.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Crafting Inclusive Exclusivity in Marketing Luxury Equestrian Brands

Storytelling is the lifeblood of any brand, and embracing inclusivity without diluting the brand’s image is paramount. The challenge lies not only in the showcasing of exquisite craftsmanship, but in creating an aura of exclusivity that doesn't alienate potential customers. In this article, we discuss how equestrian brands can create marketing strategies that craft exclusivity yet resonate inclusively.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

The Significance of Professional Media Coverage for Professional Riders & Brands

Promoting equestrian sports and their professional riders can be a multi-faceted endeavour, but as many events are not visible through publicised mainstream media coverage, it is becoming increasingly important that riders and their team utilise every opportunity available to increase exposure opportunities. Having someone dedicated to capturing your photos and videos at events is therefore more than a luxury; it's a strategic necessity that can significantly impact your performance outside the arena, and enhance your overall experience.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

The Power of Email Marketing /

Even in this digital era, email marketing is still considered more effective than social media, SEO, and affiliate marketing. We’re not saying that social media isn’t an invaluable marketing tool, but unlike email marketing, it’s nearly always dependent on the social network’s algorithm. With 3.8 billion email users worldwide, and over 90% of consumers checking their emails daily, the power of email marketing is undeniably great. Here are a few ways in which email marketing can benefit your equine business…

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Marketing Christine Bjerkan Marketing Christine Bjerkan

How To Set Up ‘Google My Business’ for SEO /

Acquiring substantial visibility on Google has never been so important for sustained business growth, so we’re helping you learn the ins and outs of Google My Business to boost your SEO. Google My Business is a platform that every equine business owner wanting to be visible on Google should be taking advantage of.

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Industry Kamilia Boyes Industry Kamilia Boyes

Get Your Equestrian Business Ready for Brexit

EQuerry Consulting are teaming up with Don Roper Accountant to provide for the digital, marketing, re-targeting and financial needs of equestrians negotiating the challenge of relocation to Europe due to Brexit. It is vital for riders and businesses alike to have a strong marketing strategy to establish their presence digitally and locally when moving abroad, alongside financial support to navigate the regulations Brexit will impose.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Influencer Marketing Explained

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

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Christine Bjerkan Christine Bjerkan

Facebook Advertising Shouldn't be Underestimated: How to Get Started

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

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Kamilia Boyes Kamilia Boyes

5 Ways to Add Value to Your Email Opt-Ins

This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.

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Kamilia Boyes Kamilia Boyes

Building a Stand-Out Brand

This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.

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Kamilia Boyes Kamilia Boyes

5 Things to Measure Instead of Your Follower Count

This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!

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Kamilia Boyes Kamilia Boyes

Digital Marketing During Covid-19

The Covid-19 pandemic is causing daily changes to the management and running of businesses. If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. In this article, we list four points we suggest you focus on for the foreseeable future.

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Kamilia Boyes Kamilia Boyes

5 Reasons you Should be Using Pinterest for Your Business

This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.

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Kamilia Boyes Kamilia Boyes

RideQ - The Wearable Riding Coach

Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.

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