The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding
5 Essential Elements Every Website Should Have /
While every website design project is unique, every website should follow a common checklist. If you are an equestrian business owner or you have your own website for your personal brand, your website should be one of the most important tools for you to attract new customers and clients. Here are five qualities that every horse website should have.
Website vs Social Media: Which is Better? /
Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.
5 Simple Website Checks you can Review Today /
Your website is an integral part of your business as it can help you find new customers, increase reach within your niche, or raise your brand awareness. Checking your website regularly is a great habit to get into! And it’s much better finding problems yourself rather than hearing it from customers. We specifically picked these 5 checks because they can be easily forgotten but could have a surprisingly harmful effect on your brand’s reputation and growth.
Squarespace vs WordPress - A Live with Herd it Here Creative /
Following the blog that Charlotte from Herd it Here Creative wrote for us a few weeks back, we felt it was necessary to discuss the topic further. Please see Christine, the EQuerry/Co MD and Founder, speak on the weekly The Creative Cowshed live, covering all things Squarespace vs Wordpress.
7 Things That Will Make Your Website Stand Out /
As web design continues to evolve and the businesses offering the best customer experience generally walking off victorious, we are giving you 7 things you can do to make your equestrian website stand out to attract your ideal customers!
What a Digital Marketing Internship is Like During a Pandemic
It’s easier to go the distance if you don’t go it alone, which is why we took on 3 members of staff in the midst of a global pandemic and financial uncertainty. Read on to hear what Daisy thinks of her experience with us!
5 Quick Tips to Enhance the SEO of Your Squarespace Website
This blog post details how to enhance the SEO of your equestrian businesses Squarespace website, from creating inbound links to creating compelling content that matches what target audience is searching for.
Digital Marketing During Covid-19
The Covid-19 pandemic is causing daily changes to the management and running of businesses. If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. In this article, we list four points we suggest you focus on for the foreseeable future.
5 Reasons you Should be Using Pinterest for Your Business
This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.
RideQ - The Wearable Riding Coach
Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.
Why Squarespace?
Are you confused by which website platform to use? Have you just struggled through your 9th Wordpress melt-down? Or have you heard about Squarespace but not sure what it does? Let us explain why we chose to use this platform above all others.
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