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Newsletter, Research Christine Bjerkan Newsletter, Research Christine Bjerkan

Equestrian Sports: Millions of Fans, Missing Millions in Sponsorships

The inaugural edition of EQuerry's monthly newsletter addresses a significant issue within the equestrian sports industry: The disparity between its extensive fanbase and the lack of substantial sponsorship deals. We discuss how horse shows should strive to attract diverse and relatable sponsorships for the growth of equestrian sports.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Expanding Commercial Opportunities for Equestrian Athletes: Harnessing Social Media to Forge Partnerships and Propel Visibility

Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.

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Industry Christine Bjerkan Industry Christine Bjerkan

EHV-1 Outbreak In California: Why Does It Feel Like We’ve Been Here Before?

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

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