5 Ways to Add Value to Your Email Opt-Ins
Email Opt-ins are one of the most effective ways to make your brand as accessible and present for your target audience as possible!
Regular updates straight to their inbox mean that your brand is at the forefront of their mind and you don't have to compete with algorithms like on social media to get your information across.
So the biggest mistake you could make is to have a dull email sign up option which doesn't provide any incentive for the potential client to give you their details!
To secure sign ups your opt-in offer must:
Provoke instant gratification on sign up so that people feel it was a good decision.
Provide a source of useful content that people look forward to reading.
Make the sign up process as quick and as easy as possible.
Open the door to your products, services, and offers so that people keep coming back
YOU COULD OFFER:
1. A free digital product giveaway
Probably the easiest thing to offer your audience in return for opting-in is a free digital product.
By providing a set of stock photos or graphics in return for signing up to your mailing list, you are much more likely to motivate the customer into giving you their details!
2. A free PDF resource or download
You may be unsure of what you could provide as a free PDF or download but for most businesses they are easy to come up with! The types of content that are most commonly used for PDF resources are checklists, worksheets and plans.
You could offer a condensed version of one of your services, like a fillable meal plan if you were a nutritionist or if you were a travel blogger perhaps this could be a PDF packing list.
Another way to think of ideas for a free download is to consider if any of your blog content could be turned into an educational or useful resource!
3. A discount code for your product or service
Audiences love a discount code! It's a great way to entice people into signing up to your email list and may also encourage them to spend on your website whilst they're there.
4. Free video content
By offering free video content that isn't available anywhere else you are providing your audience with valuable "subscribers only" content. You could even give them a sneak peek to a training series and encourage them to sign up to the mailing list for the remaining part of the series!
5. Entry into a giveaway or competition
If people have come to your website they are likely to be interested in your services so why not offer a chance to win a free product or service!
Alternatively, you could offer the chance to win tickets to an event coming up that is within your industry. For example, if you were an equestrian surface provider, you could offer tickets to a horse show at a facility that had your surfaces installed. Therefore the customer gets to see your product in action and the prize is hugely desirable!
This method works best if it is time sensitive so you could select a new subscriber at regular intervals (perhaps once a month) to be the winner.