How to Host a Successful Giveaway on Social Media
So you've just finished developing your slick new website and want to launch but don't know how to get the traffic it deserves? Host a giveaway!
The most effective way to get attention through to your website is to find a reason to celebrate.
TIPS TO RUN A SMOOTH GIVEAWAY:
Before you host your giveaway, make sure your website is finalised and live! If you host the giveaway before, people will be left confused and wanting more information than is available.
Make entry as simple as possible for your audience! As soon as someone finds a competition too hard to enter and is faced with unnecessary steps, they give up and you've lost them. Make sure to be clear on the rules and make the giveaway super easy to enter.
Ensure your prize is high enough in value for people to enter without a second thought. Your audience isn't going to go to use their social equity to enter your giveaway unless they really want to win, so make sure that what you're offering is something your audience is going to absolutely love!
Utilise your audience to market the giveaway! Your main objective in running a giveaway is to gain exposure so it's a great idea to ask your audience to share the competition to their Instagram stories for extra entries or tag 3 friends in the comments as part of the entry requirements.
WHAT CAN YOU CELEBRATE WITH A GIVEAWAY?
Announcing a new product or service -
You could giveaway one of the new products or experience of the new service, this will have the compound effect of hopefully providing more advertising when the winner has received their prize and shares their positive experience!Announcing that you have rebranded your business or blog -
A great way to bring in traffic to the new website and familiarise your audience with your new branding.Hitting a milestone or achieving something big for your business -
You get to show off your achievement (whether that be number of sales/followers/etc) whilst giving back to your audience who helped you to hit the goal!Launching your new website -
Our team can help you create a beautiful, functional website that caters to your needs and your audiences! Check out our services here.
WHAT TO GIVE AWAY
Your services or products -
One of the easiest things to give away is your own stuff! Just make sure that what you give away is of high enough value for people to want to win it, if you were giving away a product, one that is only worth £5 probably won't cause a stir but if you made a hamper or goody bag that was worth £100 that would be much more likely to motivate your audience into entering!A great product that relates to your business -
If there is something that you use all the time and think your audience would love too, buy another and give it away!Tickets to an event within your industry -
If you were a rider wanting to promote the launch of your new website, why not give away two tickets to an event that you're next competing at! This works well for equestrian businesses too, especially if you were to give away tickets to a horse show that you had a stand at. The winners could promote your business simply by posting on social media about being at the event, highlighting their prize as the reason and raising brand awareness.
Tip: When launching giveaways or competitions on social media, make sure you do this in accordance with the T&Cs of your chosen platform. If you want to discuss ideas or hand over the management of your competition to someone else, drop us a message on WhatsApp on +44(0)7413000135 or use the contact form here on our website.