The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding • news
Ensuring Success on Set: Effectively Communicating Through Brand Photography
What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!
Logo & Brand Development for Forward Thinking Equestrians /
Our equestrian logo design and branding services are for those who want to create a memorable brand that connects with their target audience. Specialising in equine logo design and the creation of brands that encapsulate everything about your horse business, including its colour palette, fonts, and tone of voice.
EQuerry Consulting & Anima Translations Announce Strategic Partnership
EQuerry Consulting and Anima Translations are pleased to announce that they have entered into an international strategic partnership, combining EQuerry’s industry leading equestrian marketing and website design services services with Anima Translations world class translation services for the equine industry.
Influencer vs Ambassador: Which is Better for Your Equestrian Business /
Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.
Get Your Equestrian Business Ready for Brexit
EQuerry Consulting are teaming up with Don Roper Accountant to provide for the digital, marketing, re-targeting and financial needs of equestrians negotiating the challenge of relocation to Europe due to Brexit. It is vital for riders and businesses alike to have a strong marketing strategy to establish their presence digitally and locally when moving abroad, alongside financial support to navigate the regulations Brexit will impose.
We Speak with Erin from Silver Oaks Farm
Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.
7 Types of Content that will Revitalise Your Brand
Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.
Overcoming Covid: From Surviving to Thriving
Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.
7 Tips for Creating a Successful Strategy for your Social Media Content
This blog post details how to come up with a social media strategy for your equestrian business that helps you post professional content efficiently and build an impressive digital presence.
How to Host a Successful Giveaway on Social Media
This blog post details how to host a giveaway on your equestrian business’ social media. From tips to ensure it is seamless, to what to give away and what to celebrate with a giveaway.
5 Ways to Add Value to Your Email Opt-Ins
This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.
Building a Stand-Out Brand
This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.
5 Reasons you Should be Using Pinterest for Your Business
This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.
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