The inaugural edition of EQuerry's monthly newsletter addresses a significant issue within the equestrian sports industry: The disparity between its extensive fanbase and the lack of substantial sponsorship deals. We discuss how horse shows should strive to attract diverse and relatable sponsorships for the growth of equestrian sports.

Promoting equestrian sports and their professional riders can be a multi-faceted endeavour, but as many events are not visible through publicised mainstream media coverage, it is becoming increasingly important that riders and their team utilise every opportunity available to increase exposure opportunities. Having someone dedicated to capturing your photos and videos at events is therefore more than a luxury; it's a strategic necessity that can significantly impact your performance outside the arena, and enhance your overall experience.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

Do you want to know how to get your horse business off to a great start this New Year? It can be difficult to know exactly what needs doing in terms of marketing in your business, so use this as a guide to ensuring your marketing channels are ready for the year ahead, and important updates to your website, social media, or email marketing which can easily be forgotten.

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

It’s easier to go the distance if you don’t go it alone, which is why we took on 3 members of staff in the midst of a global pandemic and financial uncertainty. Read on to hear what Daisy thinks of her experience with us!

As with any type of marketing, your chosen channels should work for you. But how to chose between blogging or podcasting? Both are two commonly used methods that strive to yield the same result, but is there one that would be better for you than the other?

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

The equestrian product RHEVA is the perfect solution for proactive wound management, and is exactly what is needed to help achieve UNs and the WHOs ‘One Health’ approach to combat antibiotic resistance.