Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.

Navigating social media can be confusing, and once you feel like you have finally figured it out a new function will come along, and it is suddenly back to square one. Instagram has recently come out with the new swipe-up feature that you need to learn and start to use. This feature is a great marketing tool as it allows you to link your desired website directly to the Instagram story, which could drive up website traffic and bring in potential customers to your equine business.

Want to promote your business without a price tag? We have accumulated four free ways to promote your equestrian business that will result in a growth of online traffic, leading to more consumers learning about your horse brand and potentially driving more leads and sales.

Equine marketing is about your customer before it’s about your business. Knowing your audience, a solid strategy and readiness to connect can mean success or failure for your horse event.

Driving online traffic to your equine vet practice is an ever-evolving process. Running a successful business begins with getting to know the clients you serve. Tailor your website to meet visitor needs. Answer questions, provide relevant information, and display your qualifications. Doing these things can help you build a relationship with your website visitors so they will trust you to take care of their horses.

Which social media platform should my horse business be putting most time and effort into? With so many platforms to choose from, and some new ones emerging, we know it's not possible to post content effectively to all of them. So use this as a guide to decide which platforms to focus your equine brand's marketing efforts towards.

Do you want to know how to get your horse business off to a great start this New Year? It can be difficult to know exactly what needs doing in terms of marketing in your business, so use this as a guide to ensuring your marketing channels are ready for the year ahead, and important updates to your website, social media, or email marketing which can easily be forgotten.

Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.

Did you know that a social media post with at least one hashtag gets around 12.6% more engagement compared to a post without any hashtags? If your horse business is not using hashtags on social media, you could be missing out on some considerable reach, visibility, and engagement. We’ve summarised this information into 5 key tactics, to ensure your hashtags are performing and contributing to your growth strategy.

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

It goes without saying that social media is a powerful tool when it comes to any equine business. The content you share on social media has the power to transform your equestrian brand from a nervous, unbroken 3-year-old into a competitive 4* event horse. However, it can be tricky to communicate what makes your brand unique and stand out from your competitors, which is why we’ve put together a guide for creating the perfect social media strategy.

Even in this digital era, email marketing is still considered more effective than social media, SEO, and affiliate marketing. We’re not saying that social media isn’t an invaluable marketing tool, but unlike email marketing, it’s nearly always dependent on the social network’s algorithm. With 3.8 billion email users worldwide, and over 90% of consumers checking their emails daily, the power of email marketing is undeniably great. Here are a few ways in which email marketing can benefit your equine business…

Evergreen content, named after evergreen trees which keep their leaves all year round, is similar in that the content remains ‘fresh’ year after year. Evergreen content has a timeless subject matter, with no real expiration date, and can be repurposed - especially useful if you’re a rather busy equestrian business owner!

Acquiring substantial visibility on Google has never been so important for sustained business growth, so we’re helping you learn the ins and outs of Google My Business to boost your SEO. Google My Business is a platform that every equine business owner wanting to be visible on Google should be taking advantage of.

Many equine businesses are realising the value of having a strong brand ambassador program to help increase brand awareness, particularly online and social media. 92% of consumers are much more likely to believe recommendations from family and friends than direct messaging from a brand itself. Here’s some key characteristics that we believe should be prioritised during your search for your perfect brand ambassador.

Business school can teach you a lot. But what about a few years after when the technology has advanced and you are behind on the trending marketing techniques. We are here to show you some fantastic marketing tricks that are not learned in business school, including grammar checks and marketing targets to help boost your equine business’ growth.

Instagram stories should not be overlooked by businesses; they can be used to increase engagement and to receive instant feedback on products and services. When you have a business account on Instagram, you are able to see how many interactions you receive from individual stories, which can help you decide which to keep as permanent 'highlights'. Highlights are great for grouping easily accessible testimonials, or to include useful information for new followers, or even to help your page reflect your brand image by useful tactful cover photos.

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.