EQuerry Consulting and Anima Translations are pleased to announce that they have entered into an international strategic partnership, combining EQuerry’s industry leading equestrian marketing and website design services services with Anima Translations world class translation services for the equine industry.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.

EQuerry Consulting are teaming up with Don Roper Accountant to provide for the digital, marketing, re-targeting and financial needs of equestrians negotiating the challenge of relocation to Europe due to Brexit. It is vital for riders and businesses alike to have a strong marketing strategy to establish their presence digitally and locally when moving abroad, alongside financial support to navigate the regulations Brexit will impose.

Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.

The nature of selling products and services is changing. If you want your equine brand to stay competitive in your market, attract new consumers, and effectively turn interested prospects into paying customers, you need to take notice of how you can leverage social proof in your equine marketing strategy.

Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

How did the Cronavirus pandemic affect our equestrian athletes and their plans? We spoke with Ben Phillips, groom to MBE Olympic Gold Medalist and International Showjumper Scott Brash, to gain an insight into how COVID-19 required their team to change plans and adapt.

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

It’s easier to go the distance if you don’t go it alone, which is why we took on 3 members of staff in the midst of a global pandemic and financial uncertainty. Read on to hear what Daisy thinks of her experience with us!

As with any type of marketing, your chosen channels should work for you. But how to chose between blogging or podcasting? Both are two commonly used methods that strive to yield the same result, but is there one that would be better for you than the other?

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

The equestrian product RHEVA is the perfect solution for proactive wound management, and is exactly what is needed to help achieve UNs and the WHOs ‘One Health’ approach to combat antibiotic resistance.

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

This blog post details how to enhance the SEO of your equestrian businesses Squarespace website, from creating inbound links to creating compelling content that matches what target audience is searching for.

This blog post details how to come up with a social media strategy for your equestrian business that helps you post professional content efficiently and build an impressive digital presence.

This article details how to hold yourself accountable and be a good ally to those with less privilege than yourself. Especially within the equestrian industry, we have work to do concerning inclusivity and accessibility, we want to make our sport as welcoming as possible.

This blog post details how to host a giveaway on your equestrian business’ social media. From tips to ensure it is seamless, to what to give away and what to celebrate with a giveaway.