The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding
5 Ways to Add Value to Your Email Opt-Ins
This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.
Virtual Events as Marketing Opportunities
This blog post discusses the rise of virtual events within the equestrian world and how they can be harnessed by businesses as marketing opportunities. It also lists some of the upcoming virtual equestrian events that are worth looking into.
Building a Stand-Out Brand
This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.
2021 - Forecasting Digital Marketing Trends
This blog post details the upcoming digital marketing trends that we think will take off in 2021. From AI and automation to social media e-commerce, read about the next things to focus on if you want to stay ahead of the competition with your equestrian business.
15 Affordable Ways to Market Your Equestrian Business
Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.
Industry Insights - At Work with Equine Vet Physios
We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.
5 Things to Measure Instead of Your Follower Count
This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!
Resource Library
After working with horse businesses, organisations, events and individuals in the equine industry, we’ve learnt a few things along the way! We like to share what we have learned in hope that it can help you stave of any common missteps to help you level-up your digital presence right now.
Digital Marketing During Covid-19
The Covid-19 pandemic is causing daily changes to the management and running of businesses. If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. In this article, we list four points we suggest you focus on for the foreseeable future.
5 Reasons you Should be Using Pinterest for Your Business
This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.
RideQ - The Wearable Riding Coach
Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.
Equestrian Brand Photography
Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?
Why Squarespace?
Are you confused by which website platform to use? Have you just struggled through your 9th Wordpress melt-down? Or have you heard about Squarespace but not sure what it does? Let us explain why we chose to use this platform above all others.
The #1 Marketing Strategy You Are Overlooking
Do you want more than a few likes and spikes in website traffic? This is the #1 affordable marketing method you are overlooking.
Equestrian Branding Services
EQuerry / Co will take your equestrian brand from basic to bespoke! Designing brands that accurately reflects where you stand today but also capture where you aim to be tomorrow, our equestrian logo design and branding services will make your brand stand out from the competition.
Equestrian Website Design Agency
Specialising in designing responsive websites for equestrian businesses and horse riders, we create digital experiences that will stand the test of time and lift your digital presence to new heights.
Equestrian Marketing Services
From social media management to short-term awareness campaigns and large-scale strategies, we work with equestrians who require expert marketing support.
Reach new heights
Ready to Transform Your Business?
If you are looking for more than just resources and would like the help of a small, dedicated team providing big-agency results, look no further. Book a discovery call to get started today!