Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

How did the Cronavirus pandemic affect our equestrian athletes and their plans? We spoke with Ben Phillips, groom to MBE Olympic Gold Medalist and International Showjumper Scott Brash, to gain an insight into how COVID-19 required their team to change plans and adapt.

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

It’s easier to go the distance if you don’t go it alone, which is why we took on 3 members of staff in the midst of a global pandemic and financial uncertainty. Read on to hear what Daisy thinks of her experience with us!

As with any type of marketing, your chosen channels should work for you. But how to chose between blogging or podcasting? Both are two commonly used methods that strive to yield the same result, but is there one that would be better for you than the other?

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

The equestrian product RHEVA is the perfect solution for proactive wound management, and is exactly what is needed to help achieve UNs and the WHOs ‘One Health’ approach to combat antibiotic resistance.

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

This blog post details how to enhance the SEO of your equestrian businesses Squarespace website, from creating inbound links to creating compelling content that matches what target audience is searching for.

This blog post details how to come up with a social media strategy for your equestrian business that helps you post professional content efficiently and build an impressive digital presence.

This article details how to hold yourself accountable and be a good ally to those with less privilege than yourself. Especially within the equestrian industry, we have work to do concerning inclusivity and accessibility, we want to make our sport as welcoming as possible.

This blog post details how to host a giveaway on your equestrian business’ social media. From tips to ensure it is seamless, to what to give away and what to celebrate with a giveaway.

This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.

This blog post discusses the rise of virtual events within the equestrian world and how they can be harnessed by businesses as marketing opportunities. It also lists some of the upcoming virtual equestrian events that are worth looking into.

This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.

This blog post details the upcoming digital marketing trends that we think will take off in 2021. From AI and automation to social media e-commerce, read about the next things to focus on if you want to stay ahead of the competition with your equestrian business.

Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.