The Equerry / Co blog

News & Press

Read the latest news, press releases and tips on how to improve your marketing.

C A T E G O R I E S / industrymarketingweb designbrandingnews

Website Design Christine Bjerkan Website Design Christine Bjerkan

5 Simple Website Checks you can Review Today /

Your website is an integral part of your business as it can help you find new customers, increase reach within your niche, or raise your brand awareness. Checking your website regularly is a great habit to get into! And it’s much better finding problems yourself rather than hearing it from customers. We specifically picked these 5 checks because they can be easily forgotten but could have a surprisingly harmful effect on your brand’s reputation and growth.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Why Evergreen Content Should be Part of Your Content Strategy /

Evergreen content, named after evergreen trees which keep their leaves all year round, is similar in that the content remains ‘fresh’ year after year. Evergreen content has a timeless subject matter, with no real expiration date, and can be repurposed - especially useful if you’re a rather busy equestrian business owner!

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Website Design Christine Bjerkan Website Design Christine Bjerkan

10 Website Design Do’s & Dont’s /

Website design is an indispensable aspect of digital marketing. Your website should be consistent with your horse brand’s overall image and feel, while accurately reflecting the purpose of your equine business. Your competitors may be just a click away, so if your website doesn’t meet the needs of your users, they’re likely to move on. When designing your website, try to make every decision from the customer’s point of view, and therefore make their visit as pleasant as possible.

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Industry Christine Bjerkan Industry Christine Bjerkan

We’re Hiring! Join the EQ / Co Team

We are hiring a business development manager! We’re looking for someone who will have a good understanding of the equine industry and its sports, and is comfortable researching, identifying and developing new business opportunities. The role is part time and working from home, meaning equestrians from all over the world can apply.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

How To Set Up ‘Google My Business’ for SEO /

Acquiring substantial visibility on Google has never been so important for sustained business growth, so we’re helping you learn the ins and outs of Google My Business to boost your SEO. Google My Business is a platform that every equine business owner wanting to be visible on Google should be taking advantage of.

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Branding Christine Bjerkan Branding Christine Bjerkan

The Science Behind Your Brand’s Colours /

It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?

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Website Design Christine Bjerkan Website Design Christine Bjerkan

Why Squarespace is Better for SEO /

Unlike WordPress, Squarespace does not need any SEO plugins. Yoast is a must-have for WordPress websites to make them as search engine-friendly as possible. And while Yoast does have its uses, its important you’re aware of its limitations too, so you can choose the best platform to build you equine business' website.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

How To Choose the Best Brand Ambassador for Your Business /

Many equine businesses are realising the value of having a strong brand ambassador program to help increase brand awareness, particularly online and social media. 92% of consumers are much more likely to believe recommendations from family and friends than direct messaging from a brand itself. Here’s some key characteristics that we believe should be prioritised during your search for your perfect brand ambassador.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Marketing Tricks Not Learned in Business School /

Business school can teach you a lot. But what about a few years after when the technology has advanced and you are behind on the trending marketing techniques. We are here to show you some fantastic marketing tricks that are not learned in business school, including grammar checks and marketing targets to help boost your equine business’ growth.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Are You Making The Most of Your Instagram Stories and Highlights /

Instagram stories should not be overlooked by businesses; they can be used to increase engagement and to receive instant feedback on products and services. When you have a business account on Instagram, you are able to see how many interactions you receive from individual stories, which can help you decide which to keep as permanent 'highlights'. Highlights are great for grouping easily accessible testimonials, or to include useful information for new followers, or even to help your page reflect your brand image by useful tactful cover photos.

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Branding Christine Bjerkan Branding Christine Bjerkan

The Right (and Wrong) Reasons to Rebrand Your Business /

When rebranding is done for the wrong reasons, it can defeat the entire purpose of rebranding and even have a negative impact on your equine business. On average, businesses tend to have a major rebrand every 7-10 years and make lots of smaller changes in between, but this will depend on your equine business and there are no set timings on when you should rebrand.

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Industry Christine Bjerkan Industry Christine Bjerkan

The Power of Testimonials - And How To Ask For Them /

Customer testimonials are recommendations or reviews that may be voluntary, requested, or paid for. They are an important element of your equine business’ promotion should be easily visible and accessible in your website’s design. We realise it can be difficult knowing how to ask for a customer’s recommendation but it can benefit your horse business.

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Christine Bjerkan Christine Bjerkan

How Often Should Your Equine Business Be Posting On Social Media /

We’re often asked how often businesses should post on social media, and the short answer is: as regularly as you can consistently post valuable and meaningful content. However, studies have shown the optimal posting frequencies for different platforms (facebook, instagram, pinterest, etc) so we’re reporting on how often to post on the most popular social media networks.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Boost Your Business' Social Media Results /

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.

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Christine Bjerkan Christine Bjerkan

The Top Reasons You are Unfollowed on Social Media /

Depending on the platform(s) you use there are different ways for your followers to ‘unfollow’ you, but the one thing they have in common however, is the reasons for why they chose to do this. So if you are consistently loosing more followers than you’re gaining, or perhaps you’re not seeing the engagement rate you were hoping for, read on.

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