The Equerry / Co blog

News & Press

Read the latest news, press releases and tips on how to improve your marketing.

C A T E G O R I E S / industrymarketingweb designbranding

Branding EQuerry Consulting Branding EQuerry Consulting

Client Spotlight: A Brand Refinement for Next Level Equine

Next Level Equine approached us with a logo design idea featuring two horse heads that Abbie had hand-drawn, one jumper and one polo horse to reflect the nature of their business. Our aim was to refine this in a way that reflected the quality of Next Level Equine’s young stock. This brand refinement project involved revamping their logo, establishing a new colour palette and typography, and creating a set of brand guidelines to ensure professional and cohesive marketing collateral going forward.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Coverage for Italian Ahlam Equestrian in Your Horse & Country Magazine

In the digital age, where online platforms dominate marketing discussions, the influence of traditional media remains undeniable. Magazine exposure, with its tangible and curated nature, continues to be a formidable force in shaping brand identity and enhancing credibility. Ahlam Equestrian, an Italian brand driven out of the UAE, requested our assistance with their public relations to help generate exposure outside of just social platforms following their brand launch.

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Branding EQuerry Consulting Branding EQuerry Consulting

EQuerry / Co: Redefining Narratives, Powering Performance

At EQuerry / Co, we pride ourselves on our ability to stay reactive to changing trends, technologies and practices. This is reflected on a daily basis in the work we do for our clients. We are both proactive and reactive, allowing our clients to stay ahead in not only their own niche, but within the industry as a whole.

While we are so proud of the brand we have created for EQuerry / Co, we know better than anyone, you have to move with the times.

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Branding, Marketing Christine Bjerkan Branding, Marketing Christine Bjerkan

Brand Shoot at Calcourt Equestrian

We spent a day at Calcourt Equestrian, the home of showjumper Joe Fernyhough and his parents, to capture content for their new website and social channels. To us, the shoot was about freezing moments that convey the everyday passion, commitment and love for horses that define the Calcourt brand.

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EQuerry Consulting EQuerry Consulting

Social Media / Content Creation Internship - Position Now Filled

EQuerry / Co are looking for a content intern to join our strategic equestrian marketing agency and assist with some exciting projects! The internship provides an opportunity to gain experience in general marketing planning and execution, with a focus on content creation and social media marketing. You will be working with a wide range of equine brands and athletes, so a passion and understanding of all things horses and equestrian sports is a must. The role is UK based with flexible working hours.

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EQuerry Consulting EQuerry Consulting

GIVEAWAY / Entries now closed!

Fancy winning a website for your equestrian business? Here’s what it’s all about. We’re offering one lucky business owner the chance to win our Oxer website template. Whether you’re wanting to refresh an existing website or you are yet to set one up, our Oxer template will help you to make your mark online and grow your brand.

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Branding EQuerry Consulting Branding EQuerry Consulting

7 Ways to Add Personality to Your Equine Brand /

For a business to be successful, having a clear and concise brand image is necessary. Part of that comes with having a brand personality that matches your equine business. Depending on how you would like to convey your brand, that is how you will build your personality. You can choose for your brand to sound friendly, professional, energetic, etc. Having a personality attached to your brand that is consistent throughout all platforms you use (e.g. website, social media, email) adds reliability and familiarity. We have compiled a list of six ways to add personality to your equine brand.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

An Introductory Guide to Becoming a Brand Ambassador /

We’ve spoken to Megan Croucher who has helped us put together these five expert tips for any equestrian athlete or influencer who is interested in becoming a brand ambassador. Gaining influencer status in an increasingly competitive digital landscape is challenging, however, gone are the days when you needed hundreds of thousands of followers to help promote equine products and horse brands. Let’s take a look at how you can get started…

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Website Design EQuerry Consulting Website Design EQuerry Consulting

5 Essential Elements Every Website Should Have /

While every website design project is unique, every website should follow a common checklist. If you are an equestrian business owner or you have your own website for your personal brand, your website should be one of the most important tools for you to attract new customers and clients. Here are five qualities that every horse website should have.

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Industry EQuerry Consulting Industry EQuerry Consulting

The Boom of the Veterinary Supplement Market /

During the pandemic there was a drastic rise in the global veterinary supplement market which was valued at $6.5B in 2020, believed to be caused by the increasing of households with pets. The animal industry has a strong impact on the overall economy of a country, and in a world where there are 847,000 horses in the United Kingdom and 2 million horse owners in the Unites States it is no secret that there is a demand for equine veterinarians, their knowledge, and their supplements.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

Video and Content Production for the Equestrian Brands and Athletes /

According to research, 65% of the general population are visual learners. This directly plays into why visual content has become a very integral part of online performance. Equestrian businesses are now turning to social media to market their brands and gain more traction. The uses for video production are endless, from testimonials to educational videos - all of which will help your business grow.

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Marketing EQuerry Consulting Marketing EQuerry Consulting

5 Ways to Improve Your Pinterest Rankings /

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

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Website Design EQuerry Consulting Website Design EQuerry Consulting

Website Design for the New Age Equestrian /

At Equerry / Co our team of expert web developers, combined with our knowledge of the equestrian industry, make your ideas come to life in a way that is sure to capture the attention of current and potential customers. Each of our designs are unique to what you envision. Whether you want a small landing page or a fully integrated eCommerce site, your new website will be built to boost search engine ranking and be customised for your audience, while being visually appealing and professional.

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